Earn on Tickets to the World’s Biggest Events With Ticketmaster

Alexandra Belski Alexandra Belski
Reading time:  2  min.

Tourism is once again on the rise after a difficult pandemic year and people are gladly starting to book tickets to live events both domestically and around the world. With Ticketmaster, the official ticket marketplace and one of the niche leaders, you can earn on tickets to concerts, festivals, theatre plays, and exhibitions across the world. Below, you’ll find an overview of the Ticketmaster affiliate program at Travelpayouts, as well as tips on how to most efficiently promote tickets to your audience.

About Ticketmaster

ticketmaster homepage
A screenshot of the Ticketmaster’s website homepage

Ticketmaster is one of the leading ticket marketplaces for the world’s most popular events, including concerts, festivals, sports events, exhibitions, live streaming, and more. The platform is committed to being the safest, most reliable ticket marketplace in the world and includes websites, apps, and fan support centers across 29 countries.

Ticketmaster is a great partner if you are striving to enhance your user experience in the live event space and help your audience safely book tickets to the world’s biggest events. The company offers deep content and advanced technological solutions to provide clients with a greater choice, while offering more monetization opportunities to its affiliates.

top selling events at ticketmaster
Top selling events at Ticketmaster

Advantages for Clients

  • Tickets available in various fields, including music, theatre, festivals, sports, family, exhibitions, livestreaming, etc.
  • 100% real tickets
  • Transparent ticketing
  • Reliable refunds
  • Fan support centers in 29 countries

The Ticketmaster Affiliate Program

Ticketmaster provides affiliates with up to a 2% commission on sales made on both the desktop and mobile versions of the website. The cookie lifetime is 30 days. The program is available in 11 languages: English, Spanish, Finnish, French, Italian, Dutch/Flemish, Polish, Swedish, Czech, Danish, German, and Norwegian.

The advertiser accepts traffic from the following countries:

  • Austria
  • Australia
  • Belgium
  • Czech Republic
  • Germany
  • Denmark
  • Finland
  • France
  • Ireland
  • Netherlands
  • Norway
  • Poland
  • Switzerland
  • Spain
  • United Kingdom
  • Italy
  • Sweden

Affiliates can make use of promotional tools such as widgets, links, and banners. Pre-approval is required to join the program. 

Advantages for Affiliates

  • Up to a 2% commission on sales
  • Both desktop and mobile website sales are commissionable
  • The program is available in 11 languages
  • Extensive geotargeting
  • Affiliate tools (links, banners, widgets)

Target Audience and Booking Patterns

  • Ticketmaster’s target audience includes all ages and genders. 
  • The audience’s primary interests are music, theatre, festivals, sports, arts, exhibitions, and livestreaming. 
  • Most purchases are made on mobile devices.
  • Creating website content is the most efficient way to sell tickets.

Current Ticket Booking Trends

At present, the company is witnessing a huge boom in live concerts, which is matched by a significant sales volume. People are excited about returning to live events, so you can use this opportunity and promote tickets to the world’s biggest events. Don’t forget to mention Ticketmaster’s best-in-class booking and customer service experience.

Join the Ticketmaster affiliate program through Travelpayouts.

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