How to Earn on Auction Car Rentals with

Scarlett Schreiber Scarlett Schreiber
Reading time:  5  min.

The car rental niche is expected to reach $83.02 billion in 2022 according to Statista. Furthermore, by 2026, 71% of the income from this niche is expected to come from online sales. All this makes online car rental marketplaces a great way to organize a trip for the user and a lucrative earning opportunity for the marketer. Read on to learn about the advantages of and its affiliate program at Travelpayouts.

How to Earn on Auction Car Rentals with


The main page of the website
The main page of the website is a marketplace for renting cars from local owners at the best prices in over 150 countries worldwide. On the official website, customers can filter cars by type (sedan, coupe, SUV, minivan, etc.), type of transmission, insurance plan, deposit amount, pet-friendliness, mileage, and so on to find their ideal vehicle. In addition, customers can rent a motorcycle, bike, scooter, Segway, or quad with

So, how can customers rent a car with Basically, a customer leaves a request in a special form on the website with the pick-up city, date, budget, car type, and other details. This request is sent to all available partners in the chosen area and, after some time, the offers received are sent back to the customer and displayed in their personal account on the website.

To rent a car, customers only need to provide their passport and a local or international driving license (depending on the destination). To secure a car, it’s enough to pay 15% of the rental cost by card on the website and the remaining 85% to the car owner when receiving the vehicle. It’s also possible to deposit the full amount if the owner has provided their consent. Bookings can be canceled with no charge up to 24 hours before the rental.

One of the main advantages of the service is the request auction system. To meet the client’s needs, allows users to set their own terms for car rentals so that local car owners can make unique offers under the stated conditions and the client can find exactly what they want. Thus, both sides benefit from this system. The client can save up to 40% of the rental cost compared to the classic rental system, while the owner receives more bookings due to being flexible.

Furthermore, the service offers a wide range of modes of transport, which brings together both small rental companies and individuals who are ready to rent a car. GetRentacar’s managers help pick up a car according to the client’s declared parameters. 

If the client has any questions, GetRentacar’s support service is ready to help provide guidance in 20 languages. The support team will also assist clients to find the right car based on their stated parameters.

Advantages of for Clients

  • Car rentals in over 150 countries
  • Clients can save up to 40% of the rental cost and receive discounts
  • Clients can become owners and start earning by renting out their vehicle
  • Warranty in case of car repair.
  • Competitive prices
  • Prepayment of only 15%
  • A wide choice of cars from economy to premium

The Affiliate Program

With, you can earn 6% commissions on all sales made on the desktop and mobile versions of the website. With the average order price of $100, one sale can bring you a $6 affiliate reward. Cookie lifetime is 90 days, which is three times longer than with other affiliate programs in the niche. The website is available in English, French, Italian, Russian, Portuguese, German, Dutch, and Turkish.

You can join the affiliate program with the following types of projects:

  • Content projects and websites
  • Newsletters
  • Social networks
  • Mobile applications
  • Travel agencies
  • Coupon or promo code projects
  • Media buying (ad networks and SEO)

You can even save money for their own travels or earn from their friends’ trips

Please note that contextual advertising is prohibited.

6% partner reward
90 days the cookie lifetime
$100 average price
The Getrentacar Partner Program

Advantages of for Affiliates

  • Above-average commission in the niche
  • 90-day cookie lifetime, which is also higher than average for car rentals
  • Growing niche with many earning opportunities
  • An opportunity to save money on your own travel plans


How to Earn with

Below, we’ve gathered useful information about the car rental market as well as GetRentacar’s audience, popular products, and tips for promotion.

Market Conditions

The car rental market has been showing stable growth and positive dynamics over the past ten years. This is all thanks to a number of factors, including:

  • Practicality: If customers need a car, they can rent one without worrying about technical inspections, gasoline prices, and insurance fees. All of that is handled by the car’s owner.
  • Profitability: The client does not deal with long-term expenses and only makes a one-time payment for the period they need.
  • Convenience: During tourist trips, the client can remain independent of guides and group tours, as renting a car allows the client to travel autonomously and according to their own rules.
  • Ease of Use: A rented car is an excellent substitute for public transport, taxis, or a private car. Thanks to, cars can be rented for a specific purpose or need.

The pandemic and subsequent worldwide lockdown have significantly boosted the development of the car rental industry. Out of concern for their own comfort and safety, many people switched to using more personal forms of transportation. At the same time, car owners started building their own rental businesses. As a result, demand generated supply and both the client and owner received benefits as a result.

However, rental agencies are leaving the current market because they face strong competition from car-sharing marketplaces, which provide way more benefits to the client and driver by offering an adaptive service and a wide choice of vehicles. Today, the buyer sets the conditions in the marketplace and expects the market to offer the goods and services that they are seeking. This is exactly how sharing platforms work: make a personal request and get an individual offer.

Brand’s Audience

GetRentacar’s audience can be divided into several groups:

Middle-Class Managers

Men between the ages of 25 and 40. They don’t have a private car or a middle-class salary. They want to rent a roomy car for a trip with friends. For example, a minivan that they can use for traveling with a group of friends or spend a night in a car. These individuals often travel around the world and enjoy outdoor activities.


  • Mexico
  • Indonesia
  • India
  • Greece
  • Serbia
  • Turkey
  • Bulgaria
  • Malaysia


Married men between the ages of 35 to 44 with children that make an above-average income. They need a premium class car for vacations and business trips.


  • The USA
  • The UK
  • The Dominican Republic
  • The UAE
  • Morocco
  • Switzerland

Middle-Class Families

Couples between the ages of 35 and 44, who have children and pets. They have an average or above-average income. These individuals are looking for options for a family vacation.


  • Greece
  • The Dominican Republic
  • Malaysia
  • Turkey
  • Italy

Advantaged Youth

Men and women under 30. As bloggers, media personalities, and entrepreneurs, status and prestige are their top priority. They love luxury, taking photos at resorts, and expensive cars. They use Instagram to show off their lifestyle.


  • The UAE
  • The USA
  • Maldives
  • Greece
  • The Dominican Republic
  • Malaysia
  • Turkey
  • Italy

Location vs. Preferences

In addition, you need to remember that different audiences have different booking preferences. For example, tourists from the USA prefer to book cars in advance because they typically plan vacations ahead of time. However, Asian and Middle Eastern tourists often make a spontaneous decision to rent a car. 

There are a number of locations where attractions are far from each other, which makes a car essential in order to see everything. The Azores, the Dominican Republic, the Philippines, Phuket, and Puerto Rico are the best examples of this type of location.

Regional Trends shows positive growth rates in the international car rental market, especially in Georgia and the UAE. Depending on the region, there is a change in demand for certain categories of cars. For example, in the UAE and certain coastal areas of the USA and Italy, there is a high demand for sports cars and luxury cars. At the same time, the demand for family cars and minivans is extremely high in central Europe, Georgia, and Armenia.

Popular Products

  1. The most popular cars are economy class cars, which account for 80% of total demand. The seasonal demand is determined by location and geography, including climate and terrain. For example, during the summer in Dubai, there is a critical decline in demand for convertibles. However, demand rapidly increases by autumn when the temperatures begin to cool.
  2. In most cases, a rental car is just a way for tourists to travel from one attraction to another. So, the simplest and cheapest options are suitable for most people.

 Tips to Promote

  1. Make sure to mention GetRentacar’s unique request auction system allowing the client to set their own terms and find the right car at the best price.
  2. Contextual and targeted advertising are the main sources that attract traffic to the site. These approaches are also best for converting visitors into buyers.
  3. Warming up clients for making a purchase works through regular product mailings of the segmented database, which helps inform clients about GetRentacar’s services more often, so they know what to do in their moment of need.
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