Liam and Sarah currently earn $6,000–$11,000 via Travelpayouts per month through their Vietnam-focused travel website, Two Peas Abroad. What began as an Instagram account to share their finds and fun has evolved into a full-fledged business.
The website offers a range of digital products, including Vietnam travel itineraries plus food and drinks maps. In addition, visitors can access the couple’s unique tools: the free-to-use Find Video Info tool, which provides useful details on any Two Peas Abroad video; and the paid Creator Roam platform – a unified dashboard that turns travel creators’ scattered stats into clear, monetizable insights.
The pair create all of their content, products, and tools themselves. Creative Sarah makes sure they keep the personal touch, handling everything from video creation and storytelling to editing. Meanwhile, techy Liam builds the website and tools, as well as dealing with the back end.
No big team, just us complimenting each other’s skillsets while traveling.
This plucky couple transformed a social media account into a scalable brand on their own. Here’s how they did it – using affiliate marketing, automation, analytics, and a genuine commitment to helping travelers.
From hobby to business
Liam comes from a software development background in the UK, while Sarah is a psychology graduate who had planned a teaching career in Canada.
The pair met online during the COVID pandemic and maintained a long-distance relationship for several years before moving to Vietnam together in 2023. They’d already fallen in love with each other; now they both fell in love with the country and decided to settle down there – but not without exploring its every corner.
It just ticked every box for us: affordability, incredible food and nature, safety, and that warm community spirit that makes you feel at home.
They started off posting Reels featuring street food, chaotic markets, and motorbike rides through rice terraces for fun. Within six months, their blog reached its first 1,000 followers.
We’re both optimistic, curious people who love authenticity and helping others. What started as sharing our adventure with family quickly turned into something much bigger than we expected.
Along with views and likes came a steady flow of recommendation requests, and with that, a realization that they could capitalize on the demand.
Monetization felt like a natural next step once we saw how much value we were already providing.
After the volume of questions escalated, Liam built the tools to help Two Peas Abroad scale without sacrificing what mattered most: a personal connection with their audience. Automation now handles repetitive tasks, like directing travelers to the most relevant resources. Meanwhile, detailed guides make it possible to answer common questions with shorter, personalized replies.
This balance between efficiency and authenticity is central to Liam and Sarah’s business model. It’s also vital for maintaining the trust that, in their view, is key to good monetization.
Now we still personally respond to every message (around 10,000 per week between us), and that connection is what makes it all worthwhile.
Trading virality for value
When Two Peas Abroad was still green, success came through viral hits, which the pair produced with ease. Their casual and humorous “motorbike haul” series, showing locals piling abundant items onto bikes, could amass upward of 35,000 views. But instead of following, those viewers would simply scroll to the next dopamine fix.
The main shift for true brand growth was to stop chasing those viral hits and instead focus 100% on genuinely helpful, insightful videos.
To find out what travelers really needed, Liam and Sarah used audience data from DMs and their self-created tools. Then, guided by quick format tests, they began prioritizing helpful recommendations, guides, comparisons, and local advice.
As a result, they scored loyal followers and higher engagement. What’s more, they were making content that converts instead of just generating views.
A monetization system, not a single revenue stream
Two Peas Abroad’s monetization system is rooted in the brand’s social content. The traffic mainly comes from the couple’s organic short-form videos, which they post daily across four platforms: Instagram, TikTok, Facebook, and YouTube Shorts. Most videos include clear calls to action that drive interested viewers to the website.
Once on the website, visitors get answers to travel problems through curated recommendations and itineraries. This helps them plan Vietnam trips efficiently, eliminating uncertainty, information overload, and wasted time. In the process, they might naturally hit Travelpayouts affiliate links and explore the pair’s digital products.
Travelpayouts
Affiliate marketing is Liam and Sarah’s core revenue stream, in particular through Travelpayouts. Since joining in May 2025, they’ve netted over $63,000 via the platform, consistently earning $6,000–$11,000 over the past six months. That’s not surprising, since it’s one of the leading affiliate programs in the travel niche.
As their affiliate business grew, managing multiple direct partnerships became inefficient. Travelpayouts removed that headache. It brought all the brands Liam and Sarah were already working with into one clean dashboard – with no hit to their commission rates.
It’s genuinely made our affiliate life so much easier. One platform, one currency, one payout per month into the same bank account.
Join the Travelpayouts partnership platform
Join todaybrands
Digital products and content
Digital products are Liam and Sarah’s second biggest earner, built on the “create once, earn forever” premise. These include their own pre-made Vietnam itineraries, hidden gems maps, and food and drinks guides.
Seamlessly integrating affiliate links into their content allows them to earn not just from sales of digital products but also conversions on their content:
We weave links naturally into guides, detailed video descriptions, Find Video Info pages, and personalized DM responses when someone is actively planning a trip.
Liam and Sarah first started creating guides as a way to save travelers time. Monetizing them was a logical progression, as it matched their goal of scalability over short term profits. Nevertheless, the intention to help based on their own experiences as travelers is what makes the guides successful:
We believe the real driver will always be that people buy because they know we’re coming from a place of personal experience.
Once again, we see that Liam and Sarah are not solely revenue-focused but operate from a desire to share truly useful information with travelers. As a result, they actually generate revenue more effectively.
New monetization methods
Internal tools also play a key role. For instance, Liam’s AI comment-to-DM automation directs travelers to the most relevant resources automatically.
Meanwhile, the Find Video Info tool lets viewers see additional information on the pair’s social media videos when they paste in the share link. Alongside practical travel details, the tool also shows relevant calls to action that guide visitors to their website.
Together, these tools increase conversions while letting Liam and Sarah respond to around 10,000 messages per week – without losing the personal touch that earned their audience’s trust.
Analytics
Even with Reels that hit around 100,000 views, Two Peas Abroad is well past its viral beginnings. Liam and Sarah now operate on a refreshing philosophy of “views don’t matter.” Instead, they measure engagement rates, click-throughs, search intent, and affiliate performance.
Our data tools remove a lot of the guesswork we used to make and stops us from being distracted by a few DMs asking for a certain topic if the majority of our other data sources suggest it wouldn’t perform as well to double down on those topics.
Moreover, their own Creator Roam tool takes tracking to the next level by connecting all their social profiles, Travelpayouts, and other apps for a fuller “brand view.”
Building for themselves first
As Two Peas Abroad grew, so did the level of data, messages, and content Liam and Sarah had to manage. Instead of relying on off-the-shelf software, Liam began building the internal tools needed to manage the business’s challenges.
One tool helped visitors find the right resources automatically; another connected content with affiliate performance. As time went on, these tools became essential parts of running the business. Eventually, they evolved into Creator Roam – the pair’s paid platform that helps other creators understand what content drives engagement, clicks, and revenue.
A dedicated analytics platform like Creator Roam can benefit certain creators. If your focus is affiliate marketing, though, Travelpayouts’ free built-in analytics already provide many of the insights you need to track clicks, conversions, and earnings.
Creator Roam is an example of how Liam and Sarah chose to solve challenges specific to their own workflow as their business expanded. Liam built the whole thing solo, with Sarah providing input and testing on the creative side. Now the pair earn from their own service that guides others to useful content insights.
It’s really just the natural evolution of all the internal tools we’ve been using to scale our own channels and brand.
The example may be complex, but the message is simple: solve your own problems first, and then you can find a way to help others.
Building for the long term
The main lesson of Liam and Sarah’s story is to optimize for sustainability rather than short-term wins.
They don’t chase viral views – they create content that solves real problems. They don’t accept any sponsorship offer that comes along – they put audience trust first. And ultimately, they don’t create more work as they grow – they “create once, earn forever” and build systems to save time.
As Liam and Sarah put it:
Audience trust and high engagement rates are the only long-term asset.
This mindset is at the heart of every business decision they make – from only recommending products they’ve tested to turning down brand deals that don’t fit their audience.
For them, the measure of success isn’t views – it’s whether visitors keep coming back, trust their recommendations, and take meaningful action. Revenue naturally follows. Since they joined Travelpayouts in 2025, that approach has generated over $63,000 in affiliate income alone.
As long as people return, Liam and Sarah know they’ve earned their audience’s trust. And when that trust is backed by genuinely useful content, sustainable revenue comes naturally.
Join the Travelpayouts partnership platform
Join todaybrands
Travel creator tips
After building a business that reaches 400,000 followers, attracts 30,000,000 monthly views, and earns more than $63,000 yearly through Travelpayouts, Liam and Sarah’s advice is surprisingly simple:
- Post consistently and answer your audience personally. That real connection builds trust like nothing else.
- Use real data to find the sweet spot between viral content and high-converting content.
- Build or adopt time-saving tools/systems early. Even small ones make a huge difference and compound as you grow.
- Be very selective with brand deals. One irresponsible cash-grab can hurt your audience trust more than a quick payout is worth.
- Focus on “create once, earn forever” channels like strong affiliates and your own digital products for consistent growth.
For Two Peas Abroad, these steps turned a small social media account with potential into a scalable business with serious earnings.
