10 Best Free Keyword Research Tools

Andrew Bloem Andrew Bloem
Reading time:  9  min.

Finding the right keyword tool is crucial for developing effective content strategies that captivate and engage your audience. Whether optimizing a blog post, enhancing your travel website, or expanding your online presence, utilizing a robust keyword research tool is essential for success.

This article explores the best free keyword research tools of 2024, offering efficient solutions that won’t strain your budget. From well-known tools like those provided by Google to innovative, lesser-known platforms, these resources meet the needs of seasoned SEO professionals and those new to content creation.

The Essence of Keyword Research in SEO

Using keyword research tools, you can uncover travel trends, understand audience interests, and navigate the highly competitive landscape – shaping your content strategy and the structure of your travel blog.

Understanding Market Demand and User Intent

Keyword research reveals the terms and phrases that potential travelers seek, reflecting their interests and demands. This insight allows you and other travel bloggers to tailor your content to meet your readers’ interests. By using keyword tools and generators, you’ll gain insights into related terms and variations to attract more readers to your travel blog.

Analyzing Competition

Knowing what keywords your competitors are targeting gives you a strategic advantage. A quality free keyword research tool can show you the keywords for which competing travel blogs rank, providing insight into their content strategies and revealing gaps in their approaches that you can exploit. 

Impact on Content Strategy and Website Hierarchy

Keyword research should shape your content structure. By identifying top keywords, you can craft cornerstone travel content that answers primary queries – whether that be from Google, Bing, Amazon, etc. From there, you can write supporting content to target specific, long-tail keywords for deeper exploration into the topic.

Enhancing User Experience

Ultimately, keyword research aims to ensure a satisfying user experience on your travel site. By understanding and implementing keywords based on user intent, you can craft travel content that directly answers the users’ questions or provides the solutions they seek – improving engagement metrics like time on site, bounce rate, and conversion rates.

Evaluating Free vs. Paid Keyword Tools

Choosing between free and paid keyword research tools involves weighing the advantages and limitations of each option. While free tools offer accessibility and cost efficiency, paid tools often provide more detailed data and advanced features.

Advantages of Free Keyword Research Tools

  • Ideal for Beginners and Budget-Conscious Bloggers: Free keyword research tools especially benefit new travel bloggers with limited budgets.
  • Essential Keyword Data Provided: These tools offer crucial data such as search volume, competition levels, and related queries.
  • Identify Trending Topics: Travel bloggers in the early stages can use these tools to discover trending topics and frequently searched queries relevant to their niche.
  • User-Friendly Interfaces: Free tools tend to be straightforward to navigate, providing an accessible way for newcomers to learn keyword research basics without a financial investment.

Limitations of Free Keyword Research Tools

  • Restricted Data Detail: Quality in search trends, regional data, and tracking keyword rankings over time may be limited.
  • Query Limits: Free tools may restrict the number of daily queries, posing challenges for travel bloggers who need extensive research or manage multiple topics.
  • Lack of Advanced Features: Free tools typically do not include advanced analytical features, which can hinder the refinement of SEO strategies for travel blogs.
  • No Deep Competitor Analysis: Understanding competitor strategies through in-depth analysis is often unavailable.
  • Limited Keyword Difficulty and Integration: Tools may lack detailed keyword difficulty scores and do not usually integrate seamlessly with other digital marketing tools.

When to Consider Paid Keyword Tools

Consider upgrading when your SEO needs exceed what free tools can offer.

  1. Advanced Features Needed:
    1. Historical Data: Access to historical keyword performance data helps track trends.
    2. Competitor Insights: More precise analysis of competitors enhances strategic planning.
    3. Integration Capabilities: Seamless integration with content management and analytics platforms supports larger-scale SEO strategies.
  2. Enhanced Support and Updates:
    1. Customer Support: Paid tools often offer superior customer service.
    2. Continuous Updates: Regular updates align the tool with the latest search engine algorithms, which is crucial for maintaining a competitive edge in travel blogging.

Benefits of Free Keyword Research Tools Across Different Stages of Travel Blogging

Benefits of Free Keyword Tools For Beginner BloggersBenefits of Free Keyword Tools For Experienced Bloggers
Understanding BasicsOccasional Checks
– Learn basic keyword metrics crucial for starting SEO efforts.– Use periodic reviews to ensure consistency and alignment with current SEO trends.
– Develop initial content strategies tailored to your travel niche.– Explore new travel niches or topics without a significant investment.
Initial SEO StrategyRefinement and Expansion
– Implement foundational SEO tactics to begin building an online presence.– Utilize for fine-tuning and expanding existing content strategies.

Top 10 Free Keyword Research Tools of 2024

Navigating SEO and keyword research is challenging, especially when searching for cost-effective tools. Thankfully, today’s digital marketing landscape offers a variety of free tools suited to the needs of travel bloggers and SEO enthusiasts. 

Moz Keyword Explorer

The image displays the keyword search interface on Moz Keyword Explorer. You can see the search function followed by monthly volume, difficulty, organic CTR, and priority. After these graphs, you can see keyword suggestions and SERP analysis for your search term.
The interface of Moz Keyword Explorer.

Moz Keyword Explorer is an advanced tool designed to expand your SEO opportunities by uncovering many keyword suggestions and providing detailed SERP analysis. This tool is handy for strategizing content around keyword performance.

  • Dynamic Keyword Suggestions: The Keyword Suggestions feature lets you discover new keywords sorted by relevance and monthly volume.
  • In-depth SERP Analysis: Analyze the search engine results pages (SERP) for each keyword, including details on domain authority, page authority, backlinks, and content optimization scores.
  • Organize and Track Keyword Lists: Create and manage Keyword Lists to organize, track, and compare thousands of keywords.
  • Explore Keywords by Site and Competitor Analysis: Uncover your site’s organic keywords and those of your competitors.

Google Keyword Planner

The image displays the opening webpage for Google Keyword Planner. The keyword planner helps you determine which keywords work best for your paid advertising with Google.
Keyword Planner works in conjunction with Google Ads.

Google Keyword Planner is a robust tool integrated within Google Ads that aids businesses in developing effective advertising strategies by discovering and analyzing relevant keywords. It offers detailed insights into keyword trends and bid estimates for ad campaigns.

  • Keyword Discovery: Helps businesses find new keywords related to their products or services, identifying those most relevant to their needs.
  • Keyword Analysis and Trends: Provides insights into search frequency and how these trends have evolved.
  • Campaign Integration and Budget Planning: This feature offers suggested bid estimates for each keyword and allows users to add selected keywords to an advertising plan, which can be saved, shared, or directly used to launch campaigns in Google Ads.

Ahrefs Webmaster Tools

The image shows the interface and keyword research section of Ahrefs Webmaster Tools. This section allows you to generate keywords, discover their difficulty, or generate keywords specifically for YouTube, Amazon, or Bing.
Ahrefs Webmaster Tools is one of the most straightforward and useful free keyword research tools.

Ahrefs Webmaster Tools offers a versatile suite of free SEO tools that assist with various tasks, from keyword research to link building. These tools, including Ahrefs’ and a few trusted third-party tools, provide valuable resources for those beginning their SEO journey.

  • Comprehensive Keyword Research Tools: Features include the Free Keyword Generator, which provides thousands of relevant keyword ideas quickly, and a Keyword Difficulty Checker, which assesses the competitiveness of ranking in the top 10 search results.
  • Platform-Specific Keyword Tools: Offers specialized tools for different platforms, such as the YouTube Keyword Tool for optimizing video content, the Amazon Keyword Tool for aligning product listings with search trends, and the Bing Keyword Tool for tapping into Bing’s search traffic.

Answer the Public

The image displays the homepage for Answer the Public, including a search bar to discover what questions people are asking on Google, Bing, YouTube, TikTok, and Amazon.
Answer the Public generates keyword questions that people are asking on Google and other search engines.

Answer The Public is an innovative tool that uses autocomplete data from search engines like Google to reveal the questions and phrases people ask about specific topics. This tool offers a unique glimpse into consumer interests and needs, making it an invaluable resource for generating travel content.

  • Instant Search Insights: Learn what people are searching for, offering a wide array of phrases and questions related to your chosen keyword.
  • Content Creation Goldmine: This tool is especially valuable for content creators looking to tap into untapped areas, providing a wealth of ideas for relevant and useful content, products, or services.
  • Limited Free Queries: The free version allows for three daily queries, sufficient for users to start uncovering new content ideas and gain preliminary insights into market trends and consumer questions.


The image shows the user interface for keyword research on the Ubersuggest website. The data reveals search volume, SEO difficulty, and cost per click of that keyword.
Ubersuggest is a user-friendly keyword tool with a paid and free version.

Ubersuggest is a dynamic SEO tool designed to help you enhance your website’s visibility and traffic by providing insights into your competitors’ strategies. You can access a wealth of data on travel SEO, content marketing, and social media strategies by entering a domain or keyword. 

  • Competitor Analysis and SEO Insights: Explore your competitors’ SEO strategies, including which pages perform best in search engine rankings and social media platforms.
  • Keyword and Content Suggestions: Ubersuggest offers many keyword suggestions and provides metrics like search volume, competition level, and seasonal trends.
  • Backlink Opportunities: Discover which content pieces in your niche acquire the most backlinks, and use this information to enhance your link-building strategy.


The image displays Semrush's homepage. The headline states, “Get measurable results from online marketing”. 
Semrush is one of the most popular digital marketing tools for travel bloggers.

Semrush is a comprehensive digital marketing suite offering extensive tools to enhance travel bloggers’ online presence and SEO. This platform is particularly beneficial for understanding market dynamics, identifying profitable keywords, and tracking your website’s performance over time.

  • Broad SEO and Market Analysis: Semrush offers tools that analyze competitor strategies, keyword effectiveness, and market trends in the travel sector.
  • Content and Keyword Optimization: With its robust keyword tools and content audits, Semrush assists travel bloggers in finding the right keywords to target.
  • Performance Tracking and Social Media Insights: Semrush enables travel bloggers to track their website’s performance, monitor changes in rankings, and evaluate the effectiveness of different content pieces. Additionally, it offers insights into social media performance, helping bloggers understand which posts are most effective at engaging audiences.


Serpstat is one of the most popular digital marketing tools.

Serpstat is a powerful SEO tool with extensive keyword research capabilities. It is an essential resource for identifying optimal keywords and understanding competitive landscapes. With its comprehensive database and multifunctional features, Serpstat is particularly useful for those looking to effectively enhance their website’s SEO and content strategy. 

  • Extensive Keyword Analysis: Serpstat enables deep dives into keyword research with the ability to analyze millions of keywords rapidly. It provides critical metrics such as monthly search volume, keyword difficulty, cost-per-click (CPC), and PPC competition.
  • Competitor Keyword Insights and Content Planning: Collect and compare your competitors’ most successful keywords and build content based on related search terms. 

Google Trends

The image displays the usability of the Google Trends interface. The top of the interface shows user keyword searches and how they compare in a certain region across time.
Google Trends’ interface is easy to use and interpret.

Google Trends is a highly accessible and insightful tool for exploring changes in search query behavior over time and across different regions. It is especially valuable for identifying trending topics and seasonal search patterns, making it an essential tool for travel bloggers looking to keep their finger on the pulse of public interest.

  • Trend Analysis and Real-Time Data: Google Trends allows users to view the popularity of specific search terms over time, compare them against other keywords, and analyze regional interest variations.
  • Content Inspiration and Market Research: By observing trending searches and hot topics, travel bloggers can generate ideas that resonate with current interests and predict upcoming trends.
  • Geographic Insights: Google Trends provides insights into search term popularity to understand regional nuances in search behavior better.


The interface of KWFinder.

KWFinder by Mangools is a user-friendly keyword research tool that simplifies finding low-competition, high-volume keywords. It offers a free trial that provides complete access to all features, allowing users to thoroughly evaluate the tool’s capabilities before deciding to subscribe.

  • Effective Keyword Identification: KWFinder helps users discover keywords that they can easily rank for by prioritizing those with low SEO difficulty and high search volume. 
  • Competitor Keyword Insights: If you need help figuring out where to start, KWFinder can analyze your competitors’ domains or URLs to reveal the best keywords for which they are successfully ranking.
  • Historical Data: The tool offers search volumes with historical data to aid in content timing and identifies seasonal keywords and trends that can boost organic traffic.


The image displays my search on ChatGPT for keyword research about traveling to the US Virgin Islands. The AI-powered system gave me five ideas for a keyword-savvy article about popular topics related to traveling to the island chain. 
ChatGPT might be the most popular method of keyword research.

ChatGPT, offered by OpenAI, is a versatile AI-driven tool that provides a free option particularly beneficial for travel bloggers looking to enhance their SEO marketing efforts. ChatGPT assists with content creation and keyword research optimized for SEO, making it a valuable asset for bloggers aiming to increase their online visibility.

  • Support for SEO Strategy Development: ChatGPT can provide insights into effective SEO practices and content structuring. Like the picture above, you can ask ChatGPT for a list of keyword-savvy article ideas for a given topic. You can articulate your content structure from there for better search results and visibility.
  • Content Creation and SEO Optimization: ChatGPT can craft engaging travel content that naturally incorporates selected keywords from your research.
  • Efficient Keyword Integration: This tool weaves keywords into content without compromising the narrative quality, avoiding the pitfalls of keyword stuffing.

Conclusion: Best Free Keyword Research Tools

Effective keyword research is indispensable for crafting winning SEO strategies, especially in the competitive field of travel blogging. The free tools open many opportunities to enhance your blog’s visibility and audience engagement. These tools offer essential insights into keyword trends, competitive analysis, and content optimization, all without requiring a financial investment.

You should explore and experiment with each keyword tool to determine which aligns best with your specific needs and objectives. Whether optimizing existing content or planning new posts, these tools can help you refine your approach, target the right audiences, and achieve your SEO goals. Once you accomplish these goals, it’ll be easier to effectively implement affiliate marketing strategies with Travelpayouts to monetize your content. 

Join the Travelpayouts Partnership Platform

Access exclusive tools and the best travel partner programs, including flights, hotels, car rental, insurance, tours and activities, all in one place.

Join Today
480,000 partners already trust us
$63M+ total paid since 2011
60+ travel brands
14 Tips on How to Make Images SEO-Friendly for Your Travel Blog