Hi, there! I’m Lana from Adventures by Lana, a full-time adventurer and bucket list travel blogger. I launched my blog in 2022 and since then have grown it to a point where I make over $5,000 in passive monthly income. One of the biggest contributors to that success? Affiliate marketing with GetYourGuide through Travelpayouts.
In 2025 alone, my content generated:
- Over $186,000 in total bookings for GetYourGuide
- Over $14,000 in affiliate commissions from GetYourGuide
I didn’t do this by writing hundreds of posts or doing anything complicated – I simply matched the right affiliate content with the right audience. I want to share my winning strategy so that you can earn the income you deserve.
Why GetYourGuide works so well for my niche
As an international traveler, I enjoy experiencing the best of a destination in a short amount of time. The easiest way for me to do that is through guided tours with locals, which is why I started booking GetYourGuide tours and activities.
I quickly learned first hand just how amazing the platform was and thought to myself: if it’s good for me, then it must be good for my audience. The experiences are all accessible, trusted, and easy to book, and that’s exactly what my audience was asking for. So I made the easy decision to partner with GetYourGuide through Travelapayouts and start using their affiliate tools.
5 tips to boost your GetYourGuide earnings
Whether you’re just getting started or looking to grow, these are the strategies I’ve used to boost my income with GetYourGuide through Travelpayouts.
1. Align your recommendations with your audience
This is hands-down the most important tip.
You can’t just add a tour into a blog post and expect conversions. You have to get very specific about what your audience is and isn’t looking for.
For example:
- Writing a budget guide to Iceland? Skip the $300 ice cave tour and recommend something more affordable, such as a waterfall hike or hot spring.
- Writing for vegan travelers? Don’t link a generic Paris food tour. Find a vegan food tour that matches their values.
Pro tip: Open your top blog posts, reread them as your ideal reader, and then ask yourself: “Would I book this if I were them?”
2. Be honest (even when it’s not perfect)
Don’t feel like you need to be positive all the time. Readers can tell when you’re being authentic and when you’re not. If a tour was amazing, say why. If it wasn’t, say that too.
Being honest lets your audience decide for themselves whether they’ll book a tour or skip out. Sometimes what you see as a con might actually be a pro for someone else. And if you pretend a tour was perfect when it wasn’t, you lose trust. And trust is everything in affiliate marketing.
3. Be specific, not spammy
Please don’t add 15 links hoping that one will stick. If you overwhelm people with options and give them no context, they’ll leave your site. Our job as travel creators is to make travel and booking as easy as possible by providing helpful, up-to-date, and clear information.
Bad example: “Here are 10 boat tours in Santorini…”
Good example: “I went on this sunset catamaran cruise in Santorini and here’s why I recommend it: unlimited wine, epic views of the caldera, and it ends right under Oia’s famous sunset.”
The little details matter way more than people realize.
4. Use multiple link formats (not just one hyperlink)
On the flip side, I see many bloggers make the mistake of only including 1–2 affiliate links in an entire post. That’s not enough, especially if you want people to take action.
A workaround is to include your affiliate link 1–2 times per section using a variety of formats. This doesn’t mean overloading the post (see Tip 3), but rather being intentional and giving your readers low-effort opportunities to click and book.
Here are some of my favorite ways to include links:
- Text links naturally placed in a sentence
- The GetYourGuide availability calendar widget
- A custom-designed tour call-out box
- A simple button CTA like “Book This Tour Now!”
You don’t need to use all of these every time. The key is to not rely on one lonely link and hope for the best.
P.S. If you don’t want to worry about inserting a bunch of affiliate tools and call-outs into your blog, Travelpayouts has a solution for that too! Travelpayouts Drive uses AI to automatically place high-converting links and widgets into your content, without you having to do a thing!
5. Use photos and videos to show the experience
Use your own photos and videos whenever possible. No, really.
Readers want to see:
- What the food actually looked like
- How crowded the tour was
- What you wore
- Where the tour started
Didn’t get the perfect photo? Use a short video clip or even embed an Instagram Reel or YouTube video in your blog post. Even a 30-second clip helps readers picture themselves wherever you are, making them way more likely to book.
My Most-Booked Tour of 2025
Before I wrap up, I want to share my most-booked GetYourGuide tour of the year:
This Paris Seine River Dinner Cruise.
Between my 3-day Paris itinerary and my Best Dinner Cruises in Paris post, this one tour was booked over 70 times through my affiliate links in 2025.
And I accomplished this by using all the strategies above: Specific recommendations, personal experience, photos, the calendar widget, and a custom tour box.
Final Thoughts
When I first started with affiliate marketing, I never imagined I’d earn over $14,000 in a single year from recommending tours I personally love and book myself. But here we are.
GetYourGuide has become one of the most aligned, consistent, and high-converting partners in my affiliate toolbox, not because I got lucky, but because I took the time to understand my audience, optimize my content with intention, and test what works.
If you’re already using GetYourGuide, I hope this gave you ideas for how to grow. And if you’re not using it yet, this is your sign to start. It can be a massive income stream for travel bloggers when used authentically.
Affiliate marketing isn’t about pushing random products or services. It’s about sharing solutions and helping your readers experience the best of the places they’re dreaming about.
And when you approach it that way? The income becomes a natural byproduct of the value you’re creating.
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