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30 Best Niches for Affiliate Marketing

30 Best Niches for Affiliate Marketing

How to Choose the Best Niche for Affiliate Marketing to Target

Before you begin your affiliate marketing journey, selecting a niche to adhere to primarily is of the utmost importance. Selecting a niche, or “niching down,” as many people call it, helps you to establish your authority on a particular topic and build brand trust.

When you choose a niche, you can also develop a dedicated audience interested in your expertise. People will begin to associate you with your niche, so they’ll come to you to buy the products and services related to it, helping you to build a loyal customer base. You can learn more about choosing a niche as a content creator in this course, “How to Make Money as a Content Creator,” in the Travelpayouts Academy. It’s free in exchange for your email address!

However, as most affiliate marketers and content creators will tell you, the most challenging part of niching down is actually choosing the right niche. To help you, we’ve listed some tips below that can steer you toward the right niche.

Figure Out What Interests You

As an affiliate marketer, you will need to spend a considerable amount of time researching products and services and promoting them to your audience — so, needless to say, choosing a topic that interests you is of the utmost importance!

Do you love booking flights, hotels, and tours when your family goes on vacation? Travel may be the perfect niche. Are you always gushing about your adorable golden retrievers on social media? Promote products for pets! Do you love making macaroons and sharing your recipes on Pinterest? If so, you should become an affiliate for food products and kitchenware. Regardless of your interests, we can assure you that there is an affiliate marketing niche for you.

Determine Your Capabilities

Sometimes, people choose their best niche for affiliate marketing based less on their interests and more on their capabilities.

For example, if you are a nerd about budgeting and are good with numbers, you may enjoy being an affiliate for financial services and products. Or, maybe you’re a website developer or marketing professional and want to be an affiliate for web hosting and other digital marketing products. If you’re great at a niche someone else may need guidance with, then you’re a great candidate to be an affiliate for that niche.

Research the Competition

As an affiliate marketer, you’ll quickly notice that many niches, like fashion and lifestyle, are more saturated than others.

While choosing a niche with a high search volume and low competition is ideal, if you’re passionate about a competitive niche, don’t let the competition deter you from it. Instead, view it as an opportunity to set yourself apart from the competition by researching competitors in your niche to find a creative new angle to promote the same products and services as other influencers, content creators, and affiliate marketers.

Girl With Curves is an excellent example of a fashion blogger who chose a competitive niche and found a way to differentiate herself (fashion for curvy women).

Look at Profitability

While the beauty of affiliate marketing is that you can make money promoting anything you’re passionate about — the key to a successful affiliate marketing strategy is selecting programs that offer high commission percentages. Ideally, choose an industry with products or services that frequently cost between $100+ and join programs that offer a high percentage of sales — between 10% – 50% (or sometimes more!).

Define Your Unique Selling Point

People aren’t motivated to buy products just because they like you — they also need to know the product or service you’re selling will solve a need they have or a problem they’re facing. However, they are motivated to buy that product or service from the most qualified, unique person who stands out from the competition.

If you can determine your strengths and what makes you unique and find a creative, straightforward way to share that with your audience — you’ll start racking up the affiliate income in no time.

List of 30 Niches for Affiliate Marketing

Like we mentioned earlier, regardless of your interests — you can find a profitable niche to monetize using affiliate marketing. These are just a few of the many niches you can choose from. Find a niche below that interests you, and then scroll down to read more helpful information about it.

  1. Travel 
  2. Education
  3. Gardening
  4. Pets
  5. Technology
  6. Finance
  7. Home Security
  8. Gaming
  9. Outdoor
  10. Parenting
  11. Lifestyle 
  12. Hobby 
  13. Health 
  14. Fitness
  15. Fashion 
  16. Beauty 
  17. Dating 
  18. Personal Care 
  19. Sports
  20. Food & Drink 
  21. Self-Improvement 
  22. Cosmetics 
  23. Art
  24. Luxury 
  25. Music 
  26. Movies 
  27. Medicine 
  28. Insurance 
  29. Web Hosting 
  30. Psychology

1. Travel

Travel is the best niche for affiliate marketing if you are (or are interested in becoming) a travel blogger, content creator, or agent. You can earn commissions by promoting flights, hotels, rental cars, tours, activities, vacation rentals, travel insurance, and other travel products to your audience.

There are hundreds of companies in the travel industry that offer affiliate programs, such as Booking.com, GetYourGuide, and Viator. When you join the Travelpayouts partnership platform, you’ll have access to 100+ travel affiliate programs, so you can start earning today.

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Pros

Profitability

Many travel bloggers and content creators make thousands of dollars per month in affiliate income. Matt from Nomadic Matt makes $50,000+ per month as a travel blogger and affiliate marketer, and Nick & Dariece from Goats On The Road make $10,000+ per month.

Nomadic Matt is one of the most profitable travel bloggers, making $50,000 per month in advertising revenue, affiliate income, and other income streams.

2. Education

Education is becoming an increasingly popular affiliate niche as the demand for online learning has only grown since 2020. In fact, the online education market is projected to reach over $53 billion by 2027 — that’s just a few years away! Popular affiliate programs in the education industry include Udemy, LinkedIn Learning, Coursera, and Teachable.

Pros

Profitability

Many education affiliate programs offer high commission rates. For example, Coursera offers a commission of up to 45% per referral, and Teachable offers a 30% commission, so you have plenty of opportunities to earn.

3. Gardening

You may be surprised that gardening is a viable option for affiliate marketing. However, gardening is a $70 billion industry in North America, and gardening accounts for just under 10% of all marketing programs, so if you love gardening — put your gloves on and start promoting gardening products from companies like AeroGarden, Succulents Box, and Hoss Tools.

Pros

Profitability

According to Authority Hacker, some gardening affiliates are making seven figures per year. While it’s unlikely that you’ll see this amount of success immediately — it’s safe to say there is money to be made as an affiliate in the gardening niche!

4. Pets

If you’re a proud pet parent, you already know how much you spend on your furry friends — food, treats, toys, grooming, supplements, and other expenses can add up quickly. It’s estimated Americans spent $109.6 billion on their pets in 2021 — so why not monopolize on that by joining affiliate programs for companies like Chewy, Ruffwear, and Rover?

Pros

Profitability

Some affiliate programs, like Brain Training for Dogs, offer a 75% commission, proving that the pet niche is profitable. Some pet influencers, such as Doug the Pug and Tucker Budzyn, make sizable incomes from partnerships and affiliate marketing each year.

Chewy is a great affiliate platform to join if you want to dive into the pet niche by promoting products for dogs, cats, and other furry friends.

5. Technology

Technology is one of the broadest, most profitable, and best niches for affiliate marketing. The global technology market is projected to reach over $5.5 billion in 2023, and consumers from the United States account for nearly one-third of the global tech market. Popular technology affiliate programs include SEMRush, Mircosoft, and GoPro.

Pros

Profitability

The technology niche offers some of the best high-ticket affiliate programs. For example, you can make $200 for every new subscription to SEMRush, between $200 – $8,000 per sale for WP Engine, and a 15% monthly commission for up to one year for HubSpot.

6. Finance

Finance, as you can imagine, is one of the most profitable niches for affiliate marketers. Whether your audience is interested in budgeting, investing, paying off debt, or cryptocurrency trading, you can join hundreds of financial affiliate programs, including HoneyMoney, LifeLock, and Acorns, with big payouts. 

Pros

Profitability

Experts in the financial industry who partner their knowledge with affiliate marketing can bring home a significant paycheck. You can make between $900 and $1,000 per commission for high-paying programs like Fintel Connect and Betterment.

7. Home Security

People want their homes and family to be safe and secure, which is why home security is a popular niche for affiliate marketers. Guardline, SmartHome, and LaView Security are just a few affiliate programs in this niche.

Pros

Profitability

1.64 million homes are broken into in the United States each year, so you have a broad audience to sell your products to. Depending on the company and products you promote, commission rates range up to 25% per sale.

8. Gaming

If you’re a gaming influencer (or if you love gaming in your free time), gaming may be a great affiliate marketing niche for you. There are more than three billion gamers worldwide, and people who love gaming are willing to drop big bucks on their hobby — making affiliate programs like Razer, Zygor Guides, and Twitch worthwhile to join.

Pros

Profitability

According to ZipRecruiter, gamers on YouTube make between $2,875 to $6,458 per month from advertising revenue, affiliate income, and partnerships. Gaming affiliate programs also have high commission rates, ranging from 20% to 50% per referral.

Zygor is an exciting affiliate program to join if the gaming niche sounds like something that appeals to your interests and abilities.

9. Outdoor

Do you love to spend your weekends camping, fishing, hiking, or hunting — or wish you could spend your days doing these things while traveling around the country in a van or RV? If you become a successful affiliate marketer with outdoor companies like REI, Patagonia, YETI, or Bass Pro Shop — this dream can become a reality!

Pros

Profitability

If you become an affiliate for several outdoor companies and become a one-stop shop for hiking, camping, and hunting gear — you can make good money. Modern Hiker is an example of a hiking blogger who makes an income from advertising revenue and promoting affiliate products.

10. Parenting

Do you have a lifestyle blog or social media account that focuses on family or kids? If so, you may find the parenting niche a profitable choice for affiliate marketing with platforms like Parenting Simply, Tinyhood, and MomAgenda, selling everything from parenting classes and books to sleep tutorials and day planners.

Pros

Profitability

Popular “mom” blogs, like The Realistic Mama and What Moms Love, make between $20,000 – $30,000 per month from affiliate marketing, advertising revenue, and sponsored posts, proving that affiliate marketing for the parenting niche is very profitable.

11. Lifestyle

The lifestyle niche is massive and can encompass various topics — from marriage and productivity to digital nomadism and sustainable living. It’s one of the best affiliate marketing niches for bloggers and content creators who don’t want to pigeonhole themselves into one industry but want to be able to promote several unique types of products and services.

Pros

Profitability

According to ZipRecruiter, lifestyle bloggers can make up to $140,000 per year from affiliate marketing, sponsored content, and advertising revenue. Out And Beyond makes $10,000+ per month, and Anna in the House makes $10,000+ per month as well.

12. Hobby

Hobbies are another broad niche, like lifestyle, that encompasses various topics — from golfing and photography to woodworking or books. Regardless of your hobbies and interests, you can find an affiliate program that correlates and start promoting it. For example, photographers can join affiliate programs like Adobe, and book bloggers can join programs like Barnes & Noble.

Pros

Profitability

It’s easy to earn six figures from your hobby with affiliate marketing and advertising revenue. For example, The Bettered Blondie makes $9,000+ per month by sharing her hobby of cooking healthy recipes on her blog, and Fit Mommy In Heels turned her fitness hobby into a blog that makes $11,000+ per month.

The Bettered Blondie is a fabulous example of a blogger who turned her hobby of healthy cooking into a successful blog with advertising revenue and affiliate income.

13. Health

People want to learn how to live longer, healthier lives, so naturally, health is one of the best affiliate marketing niches. As an affiliate for health companies, you can focus on nutrition, weight loss, yoga, mental health, personal care, or alternative medicine — whatever interests you most!

Pros

Profitability

Nutrition, health, and wellness bloggers have salaries ranging from $32,210 to $116,290, so depending on the products and services you promote, you can make six figures as a nutrition and health blogger.

14. Fitness

Fitness is one of the best affiliate marketing niches to correlate with the health niche. Fitness buffs can join affiliate programs for at-home gym equipment, sporting goods and apparel, workout programs, and supplements, like Under Armor, Fitbit, and NordicTrack.

Pros

Profitability

You can earn a sizable income as an affiliate marketer in the fitness industry. For example, NordicTrack offers a 7% commission per sale, and with some treadmills costing $4,400+, you can make $300+ by selling one treadmill. Imagine how quickly that would add up if you sold four or five treadmills per month!

15. Fashion

Fashion is a popular yet competitive industry. There are hundreds of affiliate platforms you can join, including RewardStyle (LTK) and ShopStyle Collective, connected to thousands of retailers whom you earn a commission from when you sell their products.

Pros

Profitability

Fashion bloggers can make a decent income from affiliate marketing, especially when paired with another niche, like travel, fitness, or health. Fashion bloggers can make an estimated $3,000 – $6,000 per month when getting started.

16. Beauty

While beauty and fashion affiliate programs often go hand-and-hand, there is a slight difference in these niches — while the fashion niche focuses primarily on clothes, shoes, and accessories, the beauty niche focuses on makeup, self-care products, and haircare. Sephora, Yves Rocher, and Dermstore are just a few of the companies in the beauty industry with affiliate programs.

Pros

Profitability

In 2023, the global beauty industry is predicted to be worth more than $570 billion, so there is plenty of money to be made as an affiliate in the beauty niche.

Dermstore is a beauty and skincare brand founded by a dermatologist that has an outstanding affiliate program if you’re interested in the beauty niche.

17. Dating

Did you know that popular dating websites, like eHarmony and CatholicMatch, have affiliate programs? You may be interested in the dating niche for affiliate marketing if you met your partner on an online dating website or run a blog or business for singles.

Pros

Profitability

24% of people use (or have used) online dating websites, and the industry is supposed to grow more than 5% each year. People interested in online dating websites will continue to increase year after year — meaning a larger audience for you to market to!

18. Personal Care

Personal care is a popular niche for people interested in where beauty and health collide. You may join affiliate programs for skincare brands, like Elizabeth Arden, products to help you sleep better, like Tempur-Pedic, or mental health programs, like Online Therapy.

Pros

Profitability

By combining some beauty, skincare, health, wellness, and lifestyle products under the umbrella of “personal care,” you can make a sizable income as an affiliate for this niche.

19. Sports

The sporting niche is a huge niche to capitalize on, whether you’re a former sports player or a sports enthusiast. By joining programs like Nike and Under Armor, you can make money from selling sports gear and equipment, or you can become an affiliate for companies like StubHub or FuboTV for fans who want to watch sports live or on TV.

Pros

Profitability

Sports bloggers can make a full-time salary from affiliate income, advertising revenue, selling merchandise, and more. Bill Simmons, for example, started as a sports blogger, got noticed by ESPN, and is now worth $100 million.

20. Food & Drink

If you are a self-proclaimed foodie or a chef running a recipe blog, becoming an affiliate for food and drinks may be a wise choice. You can become an affiliate for meal subscription boxes like HelloFresh or Butcher Box or popular food brands like Kettle & Fire.

Pros

Profitability

Many food bloggers and influencers make six figures per year from sponsored content, advertising revenue, and affiliate income. Some food bloggers make between $150,000 – $200,000 per year.

HelloFresh is a meal delivery service that offers a great affiliate program for bloggers and content creators in the food niche.

21. Self-Improvement

Self-improvement is one of the best affiliate marketing niches for individuals who love helping others grow in their careers or relationships, reach goals, and overcome obstacles. Programs in this niche may include education courses, books, and coaching programs.

Pros

Profitability

Since the self-improvement niche often intersects with two of the most profitable niches — education and technology — it’s easy to earn money quickly.

22. Cosmetics

Cosmetics is a sub-niche under beauty — while many beauty influencers promote cosmetics, some bloggers may exclusively promote makeup products to their audience. Popular cosmetic affiliate programs you can join include Sephora, Ulta Beauty, and MAC Cosmetics.

Pros

Profitability

As we mentioned, the global beauty industry is predicted to be worth over $570 billion in 2023, so you’ll have no trouble selling cosmetics.

23. Art

If you love painting, drawing, scrapbooking, or making pottery in your free time, you could begin making a sizable income by sharing your creations on social media — and your affiliate links. Crafters can join affiliate programs through Hobby Lobby, Marker Universe, and Tiny Prints to begin earning money when they inspire others to create art.

Pros

Profitability

Some artists make $30,000 per year selling their art on Instagram — imagine how much more you could make if you partnered selling your artwork with affiliate links!

24. Luxury

For some people, luxury is an expensive vacation. For others, it’s a name-brand purse. Regardless of what luxury means to you, this affiliate marketing niche boasts a smaller target audience with a higher budget and includes brands like Nordstorm, Jimmy Choo, and OceanScape Yachts.

Pros

Profitability

You can make thousands of dollars per month as an affiliate for luxury products. For example, Jimmy Choo offers an 8% commission per purchase. For a bag that costs $4,695, that’s a $376 payout — if you sell three in one month, that’s over $1,000!

If you want to make a few hundred dollars each time you make a sale, join the luxury affiliate program for Jimmy Choo to promote designer bags and shoes.

25. Music

Music is a massive part of culture — whether you love playing a musical instrument or streaming music on your smartphone, you can join an affiliate program to turn your passion for music into a paycheck. Guitar Center, Master Class, and Prime Loops are affiliate programs you can join in the music niche.

Pros

Profitability

In 2021, the music industry was worth $25.9 billion and grew over 18% from 2020. The music industry is growing — which means your affiliate business can too!

26. Movies

If you’ve ever wished you could turn watching movies and television shows into a job — well, you can! With affiliate programs like Amazon Prime Video, Apple TV+, Hulu, and Fandango, you can earn commissions by recommending your favorite movies, television series, and home theatre appliances to your audience.

Pros

Profitability

Movies are a more profitable niche than ever with the combination of streaming, cinema, and merchandise. But it’s best to get started now — streaming services are projected to rise to 1.3 billion by 2024.

27. Medicine

Whether you prefer a conventional or natural approach to medicine, there is no question that medicine is an inelastic industry and, therefore, one of the best affiliate marketing niches. Choose from programs like Medical Supply Depot or Bay Alarm Medical to begin earning commissions for over-the-counter medicine, medical alert systems, mobility aids, and more.

Pros

Profitability

In 2021, the healthcare industry was worth $808 billion. Though 65% of the industry’s revenue comes from patient care, this proves that there is a lot of money in medicine that can be made through affiliate sales.

28. Insurance

Insurance is one of the best affiliate marketing niches because you can sell insurance for just about anything. If you’re a travel influencer, promote travel insurance. If you’re a dog blogger, promote pet insurance. If you’re a home remodeling company, promote home insurance. Hopefully, you get the idea!

Pros

Profitability

Most insurance companies offer a flat commission fee, so it’s not the most profitable niche. Still, when paired with other niches, like personal finance, the extra $100–$200 for referring five people per month is hard to turn away from.

When you partner with Travelpayouts, you can join the Insubuy Affiliate Program to refer travel insurance plans to people visiting the United States.

29. Web Hosting

Web hosting is another one of the best niches for affiliate marketing and is also widely considered one of the highest-paying affiliate industries. If you’re a website builder or digital marketing professional, you can make hundreds to thousands of dollars monthly as an affiliate for web hosting programs. Rakuten, Kinsta, and BlueHost are some great options.

Pros

Profitability

Web hosting is a profitable affiliate marketing niche. Many programs offer between $150–$500 per referral, so you can easily make a few thousand each month when you start as a web hosting affiliate.

30. Psychology

People are paying more attention to mental health than ever before. If your audience cares about their mental health, joining an affiliate program counseling platform, like Online Therapy, Greater Minds, and Calmerry, is a great option!

Pros

Profitability

Some affiliate programs in the psychology niche are incredibly generous. For example, Panic Away, a mental health platform, offers a 70% commission on every sale, and products start just below $68 — a total of $43 per sale.