What is a White Label?
White Label is a search tool that allows users to see search results right on your website, in a mobile application, or on a landing page, which is very convenient and time-saving. Without White Label, users need to go to a metasearch engine, such as Aviasales or Skyscanner, to perform their search.
Some platforms provide webmasters with White Label free of charge, while, in other cases, you might need to pay for access.
So, how does a White Label work? As an out-of-the-box solution, White Label offers affiliates an opportunity to drive conversions without development of their own. Basically, a White Label includes two elements:
- On the showcase page, users can check affiliate offers, such as flight tickets, according to their search. You can also add some relevant content, guidelines, customer testimonials, etc.
- The back end contains offers from advertisers in the form of XML feeds that are automatically updated according to the latest information from merchants. With White Label, you can save yourself from the need to manually upload product feeds, update flight statuses, etc.
In other words, installing a travel White Label will allow you to create a fully-featured travel affiliate store and earn passive income with your website. Furthermore, a White Label will help you attract traffic from search engines to your website.
So, how can integrating a travel White Label be advantageous for partners? Here are some benefits to consider:
- With White Label, you can create a flight and hotel search engine right on your website or mobile app. Don’t let users slip away because of a long booking process. Help them find the best deal right on your travel website.
- Enhance the search experience even more with a wide range of travel planning tools from filters to offer comparisons to advanced search, etc.
- Improve your brand recognition. Through the process of planning a trip and making a booking, the user will see your brand name and design.
- Accommodate local audiences by displaying content and travel deals in their native languages.
- In contrast to banners and other promotional materials, White Label solutions do not get hidden by ad blockers.
- White Label requires little maintenance once it is set up, in comparison to native advertising.
How to Create a White Label
Setting up a White Label will require basic programming skills. There are basically two ways to host a White Label travel website: on the primary domain or on the subdomain.
To set a White Label on your primary domain, access the control panel of your hosting plan and create a 301 redirect of the domain. From there, create a CNAME record for the subdomain by pointing your main website to your White Label.
To set a White Label on the subdomain, create a CNAME record for the domain in the DNS settings of your host. You don’t need to create the subdomain. You only need to direct the DNS to point to the subdomain. Keep in mind that it may take up to 72 hours for changes to become active.
Some White Labels allow you to create a mobile app with your own color settings, logo, name, etc. As the share of traffic from mobile devices is growing and already accounts for over 50%, in many cases, creating and monetizing a mobile application can be a lucrative idea.
Another approach is to build a dedicated travel landing page, integrate a White Label into that page, and drive your traffic there. On that same topic, check out our compilation of the best free hotels and flights travel landing pages.
White Label Examples
To help you find inspiration, we’ve shared a few White Label examples below. With these travel and flight affiliate programs, you can easily access and integrate a White Label into your website or page.
Travelpayouts’ White Label
With Travelpayouts’ White Label, you can take advantage of the company’s ten years of expertise in the travel niche and allow your website users to conduct flight ticket and hotel searches directly on your website. On the screen below, you can see a demo of the travel White Label website that you can create with Travelpayouts’ technology. This solution allows for advanced customization, so you can tailor it to your audience and brand to attract more travel bookings.
White Label from Kiwitaxi
Another good example of a White Label widget can be found in the Kiwitaxi affiliate program. This widget allows you to place a search form on your website that allows visitors to find the best transfers just by typing in their travel destination and point of departure. Customize the results by choosing a language, currency, country, as well as departure and arrival points to display on your website.
White Label from Localrent.com
With the Localrent.com affiliate program, partners can promote local car rentals around the world. The brand’s White Label solution allows you to display available car options right on your website so visitors can find the right car for their trip and make a booking on your travel blog. You can also customize the solution by choosing the language, country, and city to display on your website.
More Ideas on How to Earn on Flight Tickets
With White Label solutions, it’s pretty easy to start earning on flight tickets and other travel products. However, if you want to avoid the integration process and find an easier solution, take advantage of other affiliate tools such as search forms or widgets. One great travel affiliate program that allows you to use diverse partner tools for free and earn on flight tickets is WayAway.
WayAway is a flight ticket aggregator that compares airfare from all major US and international airlines. Developed by Travelpayouts’ experts, WayAway is the product of the company’s ten years of experience in the travel niche. In addition to the best rates, WayAway offers a special membership plan called WayAway Plus, which allows users to earn up to 10% cashback on their travel bookings. These funds are sent directly to users’ PayPal accounts and can be spent at their convenience.
How Does the WayAway Affiliate Program Work?
Affiliates of the WayAway affiliate program can earn up to 50% of the brand’s revenue, as well as $10 for each sale of the WayAway Plus membership plan. Join the program in your personal account at Travelpayouts, place affiliate links and tools on your travel website or blog, and start receiving commissions for each sale made through your link.
WayAway doesn’t offer a White Label solution yet, but it features a number of other affiliate tools, including:
- Flight search form
- Popular routes (to)
- Popular routes (from)
The WayAway partner program is free to join and there is no pre-approval process.