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How to Promote a Post After Publishing: Checklist

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How to promote a post after publishing

Creating a successful blog post goes far beyond just writing and publishing. Consistent promotion efforts will present your post to a wider audience and drive far more traffic. This guide covers a checklist of 14 proven post-production strategies to help you promote a post after publishing.

#1. Let Google Know About Your Post

Google Search Console is a tool that allows web admins and blog owners to notify Google about their webpages and get them indexed on the search engine. You can list (fetch) and render your newly published posts or copies instead of waiting for Google to discover and index them automatically, which may take several weeks in some cases.

To do that, first, add your website to Google Search Console, then enlist your sitemap to help Google crawlers enhance your SEO experience. Simply register and verify your website on Google Search Console, list and render the link to your recently published article, and navigate sitemaps to list your webpage.

#2. Run SEO

Over 90% of internet users use Google as their primary search engine. As a result, webmasters from around the world want to be indexed by Google, thus provoking fierce competition. 

So, how can you rank higher on Google? Follow optimization best practices:

  • Create unique and informative page titles that help users and search engines understand the topic of your page.
  • Add a unique meta description for each page. This will give search engines a summary of the content found on that page. Google might also use meta descriptions as snippets for your pages in the search results.
  • Use headings to establish a text hierarchy and improve navigation on the page.
  • Write unique content that will naturally keep users coming back to your website. Make sure it is easy to read and has no spelling or grammatical mistakes.
  • Add links sparingly. Link only to high-quality resources so that your site is only associated with authoritative resources. Use anchor text wisely and make sure it properly explains the page you are linking to. Anchor text may also contain keywords.
  • Ensure your page is mobile-friendly. As many users are searching on Google via mobile devices, having a mobile-ready site will improve your online presence.

More practical tips about SEO can be found in the course from Travelpayouts and Sharon Gourlay. Watch one lesson from the “Boost Travel Affiliate Revenue Using SEO” course to find out actionable strategies to help your business and income grow. All Travelpayouts Academy courses are free for everyone. So feel free to view all the lessons.

#3. Set Up Push Notifications

Setting up push notifications is another great way to increase traffic to your website. Have you noticed the “enable notifications” pop-up at the top of some websites? That’s a push notification. When you subscribe, you’ll see a notification each time the website has an update, such as a new post, etc.

You may use several APIs to set up push notifications on your website, including: OneSignal, Amazon SNS, and Airship.

#4. Share Your Post on Social Networks

Social networks contribute an immeasurable amount of traffic to websites. Facebook alone has more than 2.912 billion monthly active users, while Twitter and Instagram host millions of users. Imagine how much traffic you could be losing if you don’t promote your blog on social media?

Facebook

Facebook’s instant-read is an invaluable means of drawing traffic to your post. You may share your published content to Facebook Groups or your page. Do not simply post links to your content on Facebook. Try to introduce some snippets of the content to your prospects to entice their interest.

You can also run paid advertisements on Facebook to reach a wider audience.

Twitter

Twitter is another social network to promote your post on. To extend your reach, simply use hashtags and target keywords. Unlike Facebook, where you can post long-form content, Twitter allows for only 280 characters per tweet. You can use this space to attract attention to your post, while directing users to read it on your blog.

Instagram

Instagram is a great social network for reaching more users, but when it comes to posting and promoting links, the platform is rather limiting. You can place one link in your profile’s bio and change it regularly.

However, Instagram can still be a great way to attract leads. You can share post-related photos and write up to 300 words in captions below the photo to introduce your content. Then, send users to check out the link in your bio, which can lead to your newest blog post.

Pinterest

For more and more bloggers, Pinterest has become a go-to resource for generating traffic. By creating pins leading to your blog posts and sharing them on relevant boards, you might generate more traffic than you’ve ever imagined. Social media management tools like SocialBee and Tailwind can greatly enhance your experience.

LinkedIn

As a foremost B2B and B2C networking platform, LinkedIn allows you to connect to like-minded professionals. By sharing relevant content, you can also establish some authority in your niche. 

Reddit

Reddit is an amazing community to share opinions and exchange experiences. The best feature of Reddit is that users can upvote or downvote content based on its relevance. The more upvotes your post gets, the more people see it, and vice versa.

Note that Reddit is strictly against blatant promotion, so make sure to only share valuable information in relevant subreddits. This way, it won’t harm you if you share a link to your post every once in a while.

Quora

Quora is a great forum to get your questions answered. Webmasters establish their expertise and build trust with the audience by answering questions on the platform in their niche. You can also use this opportunity to refer readers to your blog post through links. Simply find questions related to your content and provide answers that may link back to your website.

Medium

Medium is a platform with over 60 million monthly users that is popular among new digital writers as well as tech, health, and lifestyle bloggers. It’s also a great traffic pool for bloggers who regularly share their content and engage in community building.

Register a Medium account, push content from your website or blog to your Medium handle and link back to your website. Medium is one of the few platforms that allows you to republish posts from your blog as long as you indicate that those posts are unchanged. Otherwise, you can share new content directly to Medium and link back to your website.

YouTube

As the largest video sharing and blogging platform, YouTube presents amazing opportunities to drive organic traffic to your blog. By creating videos, you can gain the attention of a wider audience and direct visitors to your site. To be successful, make sure to add a description below your video and put a backlink to your blog there.

#5. Add an Internal Link From Older Posts

Adding internal links to and from older posts is a great SEO practice that helps search engines better crawl and rank your website. If you already have high-performing posts, you can add links to your newest post and send traffic to it.

#6. Send Out a Newsletter

Considering that 72% of customers regard email as a primary communication channel, email marketing may be one of the best strategies to drive traffic to your blog. You can create a newsletter and send out an email each time you publish a post. Tools such as MailChimp and HubSpot can help automate and even personalize your mailing for better results.

#7. Write a Guest Post

Guest blogging helps you generate high-quality backlinks to your website from authoritative resources in exchange for free content. It is a proven SEO strategy to organically grow your website or promote specific blog posts. Remember that guest blogging only works well for websites in the same niche.

#8. Take Advantage of Niche Forums

Niche forums gather together people with interests and expertise in a particular topic. If you manage to get a backlink from a niche forum, you’ll be sending highly relevant traffic to your blog.

To be successful, register on the forum, carefully read its guidelines, and start exploring the space. Make sure each of your contributions brings value to the community. You can gain some authority by participating in relevant discussions and, with time, start adding links sparingly.

#9. Get Influencers to Promote Your Post

Influencer marketing allows brands to market their products to a wider audience by leveraging the power of influencers or content creators in the niche. The more authoritative the influencer is, the more likely their audience is to trust the recommendation and try out the product.

Influencer marketing may be direct, such as when influencers talk directly to their followers about your product or service, or indirect, such as when influencers subtly include your product or service in their content.

You can also plan social media takeovers with influencers. In this case, you negotiate with an influencer to post your content from your perspective over a stipulated time interval.

#10. Look for Broken Links to Similar Content

If you carefully explore blogs in your niche, you may find that some content that they link to is outdated. If you have similar, but more relevant, content, you can reach out to these bloggers and offer for them to remove a broken link and link to your site instead.

#11. Link in the Comments on Relevant Blogs

Putting backlinks in the comments section on other blogs can help establish relationships in the niche and send some traffic to your pages. The key is to leave a meaningful comment that will bring value to the community and unobtrusively introduce your blog. It’s important that your comment doesn’t look spammy; otherwise, it won’t be of much use.

#12. Repurpose Your Post

Another idea is to repurpose your post into an infographic, video, slideshow, series of smaller posts, etc. Think about what type of content can better represent the topic of your post and appeal to more users. Learn more about how to repurpose your content on our blog.

#13. Run Paid Ads

Running ads on social media or Google can help you promote your blog to a much wider audience whom you would otherwise be unable to reach. One great social platform for running paid advertisements is Facebook. Learn how to set up ad campaigns on Facebook in our tutorial.

#14. Check Your Analytics

Analytics provide future and present insights into your website performance. Checking your analytics regularly can help you spot both good and poor content so that you can take appropriate measures. Google Analytics can be a great start, as it provides comprehensive insights into your blog traffic and performance for free.

How to Promote Your Post After Publishing

Publishing a new post is only the first step towards making that post succeed. After making your post, it’s important to drive as much traffic as possible to your blog. To do this, you can leverage various methods from running SEO to promoting your post on social media and niche forums to networking with other bloggers. Whatever promotional strategy you choose, remember that the quality of traffic is no less important than the quantity.