Webinar With Musement: “Join Travel’s Megatrend: Offer Tours and Activities”

Andrey Novoselov Andrey Novoselov
Reading time:  2  min.

October 16th, 2pm GMT along with Musement we held a webinar “Join travel’s megatrend: offer tours and activities with Musement”. From the recording, you will learn how to earn by selling tours and activities. Shradha Bhatia, strategic partnerships manager at Musement, shared the tips and best practices on how to display products and increase conversion rates, and gave real examples of cases from current affiliates.

What Will You Learn?

This is a webinar for those who already work with tours or just want to discover a new market for themselves. Attend the webinar to learn more about:

  • Musement affiliate program;
  • How to make money on tours and activities;
  • How to use affiliate tools and get high conversion rates;
  • Travel trends for tours, activities and experiences.

Anyone is welcome to join the webinar. At the end we will hold a Q&A session. Be ready to ask your own questions!

Key Points

General Facts About the Market:

  • T&A is the third largest travel segment that grows even faster than the total travel market.
  • Travelers want to get personalized recommendations and a seamless booking experience.
  • The target audience consists of culture vultures, social wanderers, families and active adventurers.

Musement Product Portfolio and Its Characteristics:

  • Stand-alone tickets have better conversion.
  • Musement products have the highest affiliate commission.
  • Special events might be a strong reason to travel — offer them together with flight tickets.

About Musement on Travelpayouts:

  • The average conversion rate for the affiliates is 6-9%.
  • Musement solutions for affiliates: deep links, banners, API (by request — contact Travelpayouts support team). We’ll soon add widgets and White Label.
  • Great commissions for each product sold (10-50%).

What Is Musement?

Musement is a leading online platform for booking activities, tours, museums, shows, and art events with over 25,000 products across 1,070 destinations. Musement is very attractive not only because of the wide range of products but also because of other benefits for clients:

  1. Competitive pricing;
  2. Payment accepted in over 40 currencies;
  3. Immediate confirmation and electronic voucher;
  4. Musement has a diversified portfolio, with products available across various categories such as: museums, tours and attractions, performances and much more.

Musement carefully selects all its tours and activities. It makes sure that the operator adheres to the best practices of meeting points, check-in processes, starting times, duration and other factors.

Musement Affiliate Program

We already wrote detailed about Musement affiliate program, now let’s just briefly look at the key facts:

  • Affiliates get a highly competitive reward: 50% margin share earned by Musement;
  • Instant access to API upon request;
  • Consistent support provided by the customer service team.


15 AI Tools Tackling Travel Bloggers' Top Challenges