No one knows about reinventing yourself like a travel business owner. As technology advances and self-booking becomes more popular, the travel  market has learned the hard way that the only way to keep a competitive edge is to evolve.

This article is for every travel professional who is ready to do just that, including the folks from regional travel agencies, boutique hotels, destination management systems, tourism boards, and travel activity marketplaces. We’ll look at important statistics that every travel expert today should know and offer five tips to help you become the best in your niche.