What Are PPC Ad Networks?
PPC marketing is an indispensable tool for selling traffic from your website or getting traffic to your project. Today, we will speak about platforms in terms of buying traffic.
PPC is certainly not the only tool and it should be integrated with other methods of promotion. Nevertheless, PPC is alive and in demand. That’s why many companies create their own platforms to sell traffic.
Nowadays, there are plenty of networks utilizing this internet-advertising model. They deliver paid traffic directly to the website that allows you to boost sales and attract new purchasers. The main point is to create valid ads to get through to new clients and to optimize the site to make user interaction with it easy and comfortable.
The main pay-per-click ad networks are Google Ads (ex. Google AdWords) and Bing, but there are other networks that are worth your attention:
- Bing Ads displays ads on Bing and Yahoo.
- Facebook Ads host a great variety of ad types.
- Google Ads has a plethora of advertisers primarily based in the area of website interests.
- Bidvertiser displays ads on third-party sites who sign up under their revenue-share scheme.
So, you can place your ads on any of their websites. This promotional avenue is one of the most cost-effective (if you use the relevant ads). It is also targeted and permits you to choose the budget and to spend as much as you like.
How to Use a PPC Ad Network?
Despite some differences between all PPC ad networks, the main principles are the same. You should create the semantic core and then write ads on their base. In a PPC campaign, you pay search engine per click to see your site at the top of the SERP. When the user clicks your ad, you pay the current cost from your budget.
You should contribute to your PPC budget regularly in order to run your ads. If you don’t replenish your funds, search engines stop displaying your ads. You can create several types of ads – Search, Local Search, Display, Remarketing, Pre-roll, Social and others. There are some peculiarities in setting different types of ads and in the calculation of their ROI.
Note, that some PPC networks are more text base (search engine’s networks) and some of them are image base (social media platforms).
How We Estimate PPC Networks
Google and Facebook have become the most popular advertising platforms. That’s why they are the most expensive. Do you want to compete against numerous advertisers and to pay increased fees to be a leader? Then you should look beyond Google and Facebook. But, how are you supposed to choose the appropriate platform that meets all your requirements? Let’s look at the main evaluation criteria and key variables to take into consideration as you make your decision for the best PPC networks of 2019.
- The device your target audience uses most.
Everybody knows that mobile traffic is more than important. However, audiences continue to use a wide range of gadgets for different purposes. For example, they use PCs at work, but prefer mobile devices when on a break. They use smartphones for social media but like playing games on tablets. The also prefer mobile devices to research products, and their features and prices.
- The targeting opportunities accessible to you.
Geographic location, device, demographic data, income and other options are, however, not the only ones. Many platforms include other elements – retargeting features, for instance. Each network has its own set of targeting options.
- Run-of-network feature.
That means that the service can place your ad randomly on any website, at its own discretion. On the one hand, you can try multiple resources to test their effectiveness. On the other hand, your ad may be displayed on an irrelevant or low-quality website.
- A valid network’s niche publishers.
Plenty of PPC advertising networks cooperate with plenty of publishers. It would be great for you to identify those publishers to be sure that this platform is relevant to your target audience.
Other common factors of the best platform includes time, money, restrictions, terms and conditions they suggest. So, everybody chooses the platform that is best suited for their business.
The 10 Best PPC Networks in 2019
Here, you can see the list of the best PPC platforms for your business. There are no perfect platforms among them. Each has its own peculiarities, pros and cons, and fits its certain business purposes.
We start the pay-per-click networks review with Google Ads. It is the most popular variant with access to a world-wide audience. It occupies 67% of the search market. It is oriented to all kind of businesses.
Google selects ads to display in each search. The procedure is based on an auction. The platform values them according to the ads’ relevance and their relation to the keywords that your target audience search.
The Google AdWords’ UI allows bidding on call extensions, limiting the targeting by household income, reviewing LP performance and using extensions to promote discounts. Besides, you can choose the websites for your ads. It supports various types and formats of ads (dynamic ads, light boxes, video, ads for Gmail and general-purpose ads).
The average CPC is $2. However, CPCs start from $0.20 and rise up to $30+. Small businesses spend average around $500 to $3,000 per month.
|Progressive, always provide new features for e-commerce businesses||Good skills are required for effective campaignes|
|Fits digital stores and B2B companies||Doubtful privacy|
|Relatively easy managing|
|Flexible budget settings|
You can use a credit line, auto payments or “prepaid” payments. It is possible to pay ads via bank card or account. The payout methods depend on your country and currency.
No wonder Facebook Ads is in the top PPC networks. It displays your ads to more than a billion users that are surfing Facebook now. 50% of active users visit this social network every day and that gives you the opportunity to contact a huge audience.
Facebook ads find users based on their location, demographic and profile information. After creating an ad (text and image/video), you set a budget and bid for each click or thousand impressions that your ad gets.
It is possible to promote several things: your page, posts on your page, actions users take or your website. However, Facebook is oriented to native advertising. Besides, you should work with a low-friction conversion to succeed in order to create demand, but not to fulfill it.
|Several variants of targeting||Averagely low CTR (of course, it depends on your settings)|
|Huge audience reach||You should change the ad’s text and images often (more often than in Google Ads)|
|Facebook Ads platform also includes Instagram|
There’s no need to wait until you’ve reached your billing threshold or your bill date to pay for your ads. As long as you have a current payment method connected with your ad account, you can pay whenever you’re ready. The manual payment method is also available.
It is very similar to Google Ads and attracts millions of users every day. The platform finds out the target users both in Bing and in Yahoo. It provides a large audience range and a good price per click.
You create ads and bid on keywords. Your ad appears in the “Ads” section of search results pages. There are many targeting options in Bing Ads. For example, you can find potential customers who live within a short distance of your office. Besides, you can set one or several languages and choose the user’s time zone. It is also possible to make adjustments in accordance with your schedule (working days or hours). You can create the ad that will display your goods’ image and price.
|Incredibly cheap clicks.||It still has very small audience.|
|A wide range of analytics to help you monitor your campaign.||Does not display ads on third-party websites in Yahoo.|
|Bing is popular just in a few countries|
The network offers plenty of payment methods, including credit and debit cards, PayPal, wire transfers and checks. You can pay monthly, practice a postpay threshold account or a prepaid one.
Bidvertiser is one of the best pay-per-click network because it displays your ads on the third-party websites that sign up under their revenue share model. Publishers get a certain percentage of the cost per click for displaying the ads on their sites. It a perfect network to get cheap short-tail keywords.
Among its targeting options your geo, user agent, device, browser, ISP, carrier, subid, bid and day parting should be mentioned. It supports the following formats for desktop and mobile devices: native ads, pop under, XML and direct navigation. Ad dimensions:
- Medium Rectangle ( 300 x 250 )
- Vertical Rectangle ( 240 x 400 )
- Large Rectangle ( 336 x 280 )
- Rectangle ( 180 x 150 )
- Full Banner ( 468 x 60 )
- Half Banner ( 234 x 60 )
- Vertical Banner ( 120 x 240 )
- Square Button ( 125 x 125 )
- Leaderboard ( 728 x 90 )
- Wide Skyscraper ( 160 x 600 )
- Skyscraper ( 120 x 600 )
- Half Page Ad ( 300 x 600 )
- Mobile Ads ( 300×50 )
It reaches 196 countries. The platform is based on their brand In-House tech to analyze thousands of transactions every second and use numerous data vectors to optimize campaigns in real time.
|Very low cost per click.||Fits only small advertisers.|
|Everything is segmented to know traffic sources.||Automatic optimization works poorly.|
Bidvertiser allows paying via Paypal, check (only for users from USA and Canada) and bank wire.
The PPC networks list would not be complete without RevContent. This network focuses on content advertising. It means that it displays only relevant content ads to increase conversion rates. It is good for promoting your content on external websites. Bid for a keyword and your content will be displayed underneath content on other sites. This platform is a very helpful tool in content marketing that provides you with extremely relevant users.
|Selective and premium native network (no low-quality sites).||Cross-company communication is a possible area for improvement.|
|Not your cookie cutter widget.||Lots of favoritism (they decline 98% of sites).|
They accept many forms of payment including ACH, wire or credit card (American Express, Discover, MasterCard or VISA). You can choose between auto and manual funding, use prepay or monthly billing.
AdRoll is focused on retargeting and that’s why is helpful to convert visitors into purchasers. It finds potential customers in Google, Facebook, CNN and millions of other places. It offers many attribution tools to make the campaign’s adjustments. It integrates with the most popular e-commerce stores, marketing platforms and reporting tools. Moz, Levi’s, Red Vines, GoPro and Salesforce are among their advertisers.
In its basic version, the network offers content and behavioral retargeting, and a great “full-packed” personal account. Its affiliate network includes Google, Yahoo, Microsoft, desktop and mobile versions of the websites, social media and mobile ads. Its users get $10 from every cent that they have invested.
You can exclude certain users or create groups based on intentions (like products added to their Shopping Cart). After registration, you get two weeks of free advertising. You can opt for general websites or Facebook.
To create a campaign, you should start by making settings, creating a retargeting campaign and loading the ad models. You can also build in a pixel for tracking visitors on your website.
|Performs an analysis to compare with other companies.||The cost is a little high.|
|The dashboard is easy to use and understand.||Once you delete a campaign, it still shows up in your feed view.|
|The variety of retargeting capabilities on Adroll – particularly the CRM retargeting.|
AdRoll selects the relevant audience for the appropriate price.They also offer a great loyalty and bonus program. They practice postpaid billing payment that is accepted by check or bank transfer.
Advertise.com can boast a wide range of services, including contextual advertising, social and video to get high-quality traffic without overpaying. It is completely legit and works pretty well. The low cost per click allows for testing and experimenting, with video ads, for example.
To become a publisher, the website should have a minimum of 500,000 monthly impressions. That’s why its advertisers are premium. The targeting options include geo-targeting, site-specific, contextual, purchase-based and demographic.
|It’s a lot cheaper than other providers of its category.||Deadlines never end and it becomes quite hectic at times.|
|Commendable to those with low budget.||The control panel is raw.|
|Offers a variety of current methods to advertise in the current market.|
The network uses such payout methods as wire transfer, PayPal and check.
Clicksor is one of the world’s first Contextual Advertising Network. It currently serves thousands of ads around the world. They claim that their contextual ads are the most relevant because they are displayed to target audiences at the right time to increase ROI.
The platform supports in-text ads that appear when visitors hover certain keywords. Besides, it gives the opportunity to create text ads in banners, graphical banners, pop-unders, interstitial ads and search boxes.
The publishers have no less than 50,000 visitors per month. 50% of their traffic is from USA, UK and Canada. Their sites do not contain and adult or illegal content.
|$0.035 per click for the text ad and low rates for other advertising formats.||Poor ad relevance.|
|A long history in online advertising.|
Clicksor allows making payments via PayPal, check, Payoneer and Perfect Money.
Leadbolt was a CPA network for web traffic first. But now, it is a mobile ad network. You can choose between self-serve and full service platforms. The network offers real-time bidding for both of them that fits the advertisers that don’t want to hurt their wallets overbidding for traffic.
It is a good alternative platform for user acquisition and in-app monetization. It provides high-quality traffic, careful and consistent campaign monitoring by default. It is simple and easy to integrate. The platform has no specific minimum traffic requirements. That speaks to its relevance and quality.
|Assisting in monitoring and optimizing campaigns.||It should improve by providing more types of ads like video ads, interstitial ads, etc.|
|Responsive account management team.|
The payment methods include PayPal, wire transfer and Payoneer.
AdRecover is ad platform performs by recovering your blocked ads. That’s why it is possible to monetize this in a way other publishers can’t. 300 million people around the world use some kind of ad blocking. Visitors are using Ad Blocking extensions for up to 30% of your website. This platform helps measure and monetize this audience, just minutes after you’ve created settings.
The website requirements are the same as with Google Ads.
|Through AdRecover, you can target millennials with non-intrusive ad formats.||The control panel is raw.|
|The click-through rate on ads is higher than regular campaigns.||Slow support.|
|No obfuscation, polymorphic codes or ad fraud.|
They use PayPal and wire payment methods.
Are Pay-Per-Click Networks Suited for the Travel Niche?
Yes, PPC networks are suitable for travel and other niches. But, you need to target the right audience. In the travel niche, it should be people who are traveling and have money for their future travels.
You can’t select the best network without trying several. You’ll see your campaign results after you’ve tested your ads in various formats and then compare the networks based on it.
Please, pay attention, Travelpayouts has strict rules for permitted traffic. You may find them in our knowledge base.