The 19 Best Pay-Per-Lead Affiliate Programs

Andrew Bloem Andrew Bloem
Reading time:  10  min.

One of the most effective ways to monetize online content is through affiliate marketing campaigns. Typically, these programs reward content creators for referring sales and revenue. However, some businesses utilize pay-per-lead affiliate programs, where the company pays their partners for prospective clients.

Although the individual payouts may be smaller, they can be far more plentiful, making partnerships with the best pay-per-lead affiliate programs a lucrative endeavor.

What is a Pay-Per-Lead Affiliate Program?

The image displays text describing how the per-per-lead program works at Liberty Mutual with graphics showing payouts for successfully submitted quotes in auto, home, and renters insurance.
Insurance companies offer PPL programs by submitting quotes

A pay-per-lead affiliate (PPL) program pays affiliates to bring prospective users to websites. Once the user arrives, they must complete a specific action for the affiliate partner to get paid. These actions vary depending on the program’s product or service but often include: 

  • Creating an account
  • Signing up for a free trial
  • Downloading or installing an app
  • Signing up for a newsletter or mailing list
  • Providing contact information
  • Requesting a quote
  • Registering for an event

You might have noticed a common theme among these actions – most pay-per-lead programs don’t require the users to purchase anything. Essentially, you’re aiding the program in finding new users or prospective customers as they enter its sales funnels.

And that’s why affiliates love partnering with the top pay-per-lead affiliate programs – getting someone to sign-up for something is easier than paying for something. Yet, you earn money all the same.

Advantages of Pay-Per-Lead Programs

  • Pay-Per-Lead Affiliate Programs earn partners money without users purchasing anything – making it one of the most lucrative affiliate marketing models.
  • Since no purchase is required, many top pay-per-lead programs have high conversion rates. 
  • You’ll find some of the best pay-per-lead programs across all sorts of popular niches.
  • Some PPL programs pay for sales on top of leads.

How to Promote Pay-Per-Lead Affiliate Programs

The image displays a graphic with a computer, email, phone, and clipboard. The image was initially sourced from the Travelpayouts blog and conveyed email marketing strategies.
Email lists effectively promote PPL affiliate programs.

Instead of rewarding you for generating sales and revenue, pay-per-lead programs will pay you for a qualified lead. So how you promote these PPL affiliate programs will differ slightly from how you market your standard affiliate partners. However, some of the methods remain the same.

  • Affiliate Links – a strategically placed affiliate link generates income with PPL programs.
  • Landing Pages – implementing quality landing pages directs customers to your affiliate PPL programs.
  • Social Media – your personal social media pages or video channels are a great place to promote products or services within PPL programs.
  • Email List – building an email list is one of the most valuable methods of earning income in affiliate marketing. Try promoting PPL affiliate programs in your next newsletter if you already have one.
  • Call-to-Action – CTAs often integrate actionable words with aesthetics to boost click rates. Using CTAs in emails, articles, or social media descriptions is an effective way to increase income.

How to Make Money With Pay-Per-Lead Programs

You make money with pay-per-lead programs similarly to any other affiliate marketing campaign: with high-quality, relevant, and actionable content. Whether it’s on your blog, social media account, YouTube channel, or email list, it’s possible to make money with pay-per-lead programs.

A few strategies to remember when marketing PPL programs to help make money:

  • Aim for Volume – most PPL programs have low commission rates, since purchases are not typically required. So to make a sizeable income, you must produce a high volume of qualified leads.
  • Solve a Problem – the easiest way to get clicks from your audience is to provide the link for a product or service that solves a problem they might be experiencing.
  • Promote Relevant Products – your audience will only become a qualified lead to your PPL partner if your promotion is relevant to their interests.

The Top 19 Pay-Per-Lead Affiliate Programs

One of the best parts about PPL Affiliate Programs is the broad range of niches available. So no matter what content you produce, you’re bound to find a relevant program that works for your brand.

ClickFunnels Affiliate Program

A free trial on ClickFunnels is a qualified lead.

ClickFunnels is an online sales and marketing tool that helps content creators promote, sell, and deliver their products. Essentially, ClickFunnels helps businesses establish sales funnels to boost their revenue.

Unironically, by signing up for the ClickFunnels Affiliate Program, you’ve become an integral piece in their marketing funnel with a chance to earn up to 40% commission on recurring purchases.

Advantages of the ClickFunnels Affiliate Program

  • $1 commissions on free books categorize ClickFunnels as a PPL program.
  • Best pay-per-lead program for recurring payments. If someone subscribes to ClickFunnels through your affiliate link, you can earn 20 – 40% on every monthly transaction.
  • 45-day cookie duration.

SEMrush Affiliate Program

Semrush is another digital marketing agency catering to larger-scale online businesses. The company offers subscriptions beginning at $100 monthly when paid annually. Subscriptions include SEO tools, content marketing resources, competitor research, advertisement solutions, and social media strategies. 

As an affiliate partner, you’ll have three ways of earning income by promoting SEMrush. Regarding a PPL program, Semrush pays a minuscule $.01 for a new sign-up but a reasonable $10 for a free trial. After that, every new subscription sale yields a $200 reward.

Advantages of the SEMrush Affiliate Program

  • Lengthy cookie duration of 120 days.
  • Potentially earn a significant income with a $10 reward for every free trial.
  • Convert sign-ups into subscriptions and earn $200.


The image displays the ShareASale homepage stating users can monetize their content with their trusted network. The background is a photo of a woman sitting at her computer.
ShareASale is one of the premier affiliate networks to join

ShareASale is a leading affiliate network connecting affiliate programs with content creators. It’s a way to link with many pay-per-lead programs in one convenient location. Commission rates vary, depending on the program. But ShareASale’s latest catalog features 300+ PPL programs, many with high earning potential.

Advantages of ShareASale Affiliate Program

  • Connect with over 300 PPL programs.
  • High earning potential with PPLs and standard affiliate marketing programs.


Skillshare is an online educational community where designers, bloggers, photographers, and artists share their expertise in video courses. It’s a fascinating program where creative minds teach their peers a unique skill set.

As a PPL program, a new subscriber within a 30-day cookie lifetime counts as a qualified lead. After that, you’ll earn up to 40% of Skillshare’s revenue for the new member.

Advantages of Skillshare Affiliate Program

  • Unique educational program perfect for many writing, art, photography, and design niches.
  • Earn large commissions of 40% or up to $67 of the total revenue.

Quickbooks Affiliate Program

Quickbooks might be the most famous online accounting software, particularly for small businesses. The company operates a standard affiliate marketing campaign on Commission Junction where content creators can promote their products to earn income. They also advertise a PPL program, paying $5 for every sign-up of their 30-day free trial of its payroll software.

Advantages of the Quickbooks Affiliate Program

  • $5 commissions on a high-converting PPL program.
  • Partner with a highly reputable accounting software company.
  • Perfect partner for websites looking to help start-ups and small businesses.

Acorns Affiliate Program

The image shows a series of complex graphics of squirrels burying acorns around a lush landscape of grass and trees. These convey Acorn’s concept of growing small investments into something more significant. The company states that they help you save, invest, earn bonus investments, and grow your knowledge.
Acorns is a popular micro-investing app.

Acorns is a financial and investment app catering to small-scale investors across the United States. The app allows users to seamlessly move money in and out of low-cost stocks, bonds, and mutual funds. Specifically, the PPL affiliate program pays you a flat rate of $60 for every new account referral that has successfully deposited funds.

Advantages of the Acorns Affiliate Program

  • Most popular investment app in the USA catering to the average citizen.
  • High conversion rates with a sizeable income of $60 per qualified lead.
  • Excellent affiliate partner for websites in finance and investment.


Bloggers, graphic designers, YouTubers, and social media influencers heavily depend on programs like Canva to promote striking visuals, engaging posts, and aesthetically pleasing images. However, the best part about Canva is its easy interface making professional-looking graphics possible for novices and beginners.

Canva has recently updated its affiliate program, which is now called “Empower Canvassador.” Check the program page to see if applications are open.

Advantages of Canva Affiliate Program

  • Partner with the web’s leading program for graphic design. 
  • Easy to use with millions of users around the globe.
  • Apply for the program to learn about commission.


The image displays this article in the background of an info box from Grammarly, revealing clarity suggestions and goal settings.
This article was written with the help of Grammarly.

Students, writers, content creators, and business professionals all have utility for Grammarly – one of the best free grammar, spelling, and punctuation programs. The program’s free version benefits anyone writing emails, essays, memos, or articles. As a PPL partner, you’ll earn $.20 for every free account activation at a 20-30% conversion rate.

The premium subscription offers even more features, like clarity, delivery, and engagement tips. Affiliate partners who refer a premium subscriber will earn $20 for every lead.

Advantages of the Grammarly Affiliate Program

  • Easy PPL program to market to anyone writing regularly.
  • Extremely high conversion rates of 20-30% for the free account.
  • Ability to earn more with premium subscribers on a 90-day cookie lifetime.


Empower is a wealth and retirement savings tool with over $23 billion in assets under its management. The program lets users put all their assets on one dashboard and utilize planning services, investment tools, and a financial management team.

As a PPL program, it’s one of the highest paying on the market. Affiliate partners earn $100 for every new financial dashboard that links to $100,000+ in assets. Obviously, with that amount of money, that’s no easy task. But with the right website and audience, it might be a sizeable income.

Advantages of the Empower Affiliate Program

  • Large payouts of $100 per qualified lead.
  • High earning potential for financial planning websites and businesses.

FreshBooks Affiliate Program

The image displays the FreshBooks Affiliate Program free sign-up - a qualifying action for the PPL program. The webpage says to spread the word, and you’ll get paid for it while a woman sits on the right looking at a computer.
FreshBooks is a great affiliate partner for PPL income.

FreshBooks is another company offering accounting software solutions to small and medium-sized businesses. The program aids businesses with invoicing, collecting credit card payments, tracking expenses, and organizing receipts. Fundamentally, FreshBooks saves businesses hours of paperwork by conducting day-to-day documentation.

Partners of the FreshBooks Affiliate Program can earn up to $10 for every free trial sign-up. And better yet, if the free trial upgrades to a paid plan, you’ll earn up to $200.

Advantages of the FreshBooks Affiliate Program

  • Huge earnings potential with $10 qualified leads for free trials and $200 for plan upgrades.
  • Partner with a reputable company for small-business accounting solutions.

American Express Canada Affiliate Program

If you’re marketing to large Canadian markets, you might have earnings potential with American Express Canada. Their affiliate program operates through the CJ affiliate network, offering a 7-day window to promote credit card applications. For approved applications, earnings range between CAD 50 and CAD 350, depending on the product sold.  

Advantages of the American Express Canada Affiliate Program

  • Massive PPL commissions of up to CAD 350 on approved applications.
  • One of few credit card affiliate programs available.
  • Great for websites with large Canadian audiences.

Hiscox Affiliate Program

Hiscox is a longstanding company offering small businesses tailored made insurance plans. It’s one of the more reputable insurance companies on the market and offers a PPL program with earnings of $25 for every completed quote.

Advantages of the Hiscox Affiliate Program

  • Marketing Hiscox to most small businesses is easy, with tailor-made insurance plans to satisfy their needs.
  • Each completed quote rewards you with $25.

Constant Contact

The image displays Constant Contact and its affiliate program application. The webpage is relatively blank, with a woman smiling as she uses a tablet next to a mug of coffee.
Constant Contact has a straightforward approach to its affiliate marketing.

Constant Contact is an email and digital marketing platform based in Massachusetts that has quickly developed into a top choice for online businesses and entrepreneurs. The platform handles quick-response email campaigns and other marketing needs. Their PPL affiliate program pays you $5 for every free trial sign-up and $105 for every paid account. 

Advantages of the Constant Contact Affiliate Program

  • Top affiliate program for email marketing campaigns.
  • High commissions for free trials and paid upgrades.


Pluralsight infuses expert knowledge by IT experts into over 6000 courses to optimize creative content for individuals and businesses. Their affiliate program operates as PPL and offers partners $5 for every free trial sign-up, 50% on monthly subscriptions, and 15% on annual subscriptions.

Advantages of the Pluralsight Affiliate Program

  • Earn $5 on free trials plus potential income on monthly and yearly subscriptions.
  • Easy to market the relevant content to any individual digital creator or small business.

CIT Bank Affiliate Program

CIT Bank is an online-only financial institution offering investors high-yield savings accounts, money markets, and CDs. They promote a PPL program with rewards starting at $35 before maxing at $125 for qualified leads.

Advantages of the CIT Bank Affiliate Program

  • Offers affiliate partnerships on CJ Affiliate Network and FlexOffers.
  • Different accounts generate different rewards, with new CD deposits paying affiliate partners up to $125.

Swagbucks Affiliate Program

The image above displays the Swagbucks webpage discussing how to join their affiliate program. The three steps listed including inviting your friends to the join, they start using the program, and you earn 10% of whatever they earn.
The Swagbucks affiliate program earns you Swagbucks. is a consumer loyalty program offering cash-back rebates for qualifying activities like online shopping, scanning receipts, playing online games, and completing surveys. It’s an innovative concept that’s quickly boomed into a successful enterprise. 

The website features an affiliate program (of sorts), where invited friends sign up and begin earning on their own. Once they do, you’ll receive 10% of their earnings in Swagbucks for life.

Advantages of the Swagbucks Affiliate Program

  • Simply share and promote your affiliate link and start earning 10% of others’ work for life.
  • Redeem your Swagbucks for things like Amazon gift cards.

Liberty Mutual Affiliate Program

Liberty Mutual is a reputable insurance provider in the United States, providing property and casualty claims coverage. Their PPL program focuses on three types of insurance: auto, home, and renters. Affiliate partners earn a $10 commission for successfully funneling their audience into submitting a car and home insurance quote. The renter’s insurance quotes yield a $3 payout.

Advantages of the Liberty Mutual Affiliate Program

  • Qualified leads are quickly submitted quotes for standard insurance programs.
  • Easy to produce a high volume of leads for specific websites.

IdentityIQ Affiliate Program

The image displays IdentityIQ’s homepage with pictures of a phone showing a credit report. The website states they offer smarter identity theft protection.
IdentityIQ provides identity theft protection.

IdentityIQ is one of the only identity theft protection initiatives providing unique services like credit monitoring and reporting alongside an effective PPL affiliate program. By becoming an affiliate, you can earn $1 for every free trial with the potential of a $40 payout for subscribers.

Advantages of the IdentityIQ Affiliate Program

  • Unique program for niche markets.
  • Partner with a reputable identity theft protection agency.

Petplan Affiliate Program

Petplan is a worldwide pet insurance company specializing in dogs and cats. Covered costs include cancer treatments, consultations, medicines, and accidents making Petplan one of the most comprehensive pet insurance policies globally.

Advantages of the Petplan Affiliate Program

  • Growing market with the potential to earn a high income.
  • Unique niche for websites focusing on pets, animals, or home life. 

Conclusion: Best Pay-Per-Lead Affiliate Programs

Pay-per-action affiliate programs can be a fantastic way to boost your income and build a successful online business. By partnering with the best pay-per-lead affiliate programs within your niche, it’s easy to maximize your earnings potential and generate more income. 

But remember, it’s crucial to do your research and choose reputable affiliate programs that offer fair compensation and high-quality products or services. So, if you’re a travel blogger looking for the best affiliate programs in your niche, check out this helpful post that covers the top affiliate programs for travel bloggers.

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