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5 Creative Ways to Sell Affiliate Products

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How to sell affiliate products

Affiliate marketing can be a lucrative way to generate passive income if you develop the right approach. What often puzzles aspiring marketers is how to promote affiliate products to their audiences. While writing blog content and sharing links on social media are the most common ways, it doesn’t surprise anyone anymore. To help you stand out from the competition, we’ve come up with five creative ideas for how to sell affiliate products, which you’ll find in this blog post.

What Is Affiliate Marketing?

Affiliate marketing is a type of marketing based on the revenue sharing principle. It has two main participants: a partner who promotes a product and a brand who pays them for the promotion. This is a mutually beneficial arrangement, providing partners with ample earning opportunities and brands with access to a wider audience they wouldn’t reach on their own.

Basically, there are two categories of programs: 

  • Pay-per-click (PPC) programs suppose payment per click on the merchant’s site. 
  • Cost-per-action (CPA) programs, also known as PPP, reward affiliates for each action performed by the visitor they’ve referred. This is the most lucrative type of program. 

While some brands partner with affiliates directly, others prefer to work through affiliate networks. These are marketplaces accumulating hundreds or even thousands of affiliate marketing products to sell and promote on a single platform and facilitating the communication between partners and brands. While it may be risky to dedicate all efforts to promoting one product, affiliate networks allow marketers to access multiple programs at once. 

One such example in the travel niche is Travelpayouts. It is the biggest CPA travel partnership platform that offers access to over 100+ programs and is trusted by 300,000 partners. 

Travelpayouts helps brands and partners find each other and build cooperation: 

  • Creators recommend the travel brands they love to their audience and are rewarded for their efforts.
  • Travelers book their perfect trips at the best prices and explore fascinating places (both near and far).
  • Travel brands connect with influencers and content creators to extend their reach and increase sales.

With Travelpayouts, you can promote flights, hotels, car rentals, insurance, tours and activities, and other travel products. Partners can take advantage of the platform’s free and exclusive tools, such as banners, widgets, deep links, White Label, API, WordPress plugin, and more.

Join the Travelpayouts Partnership Platform

Access exclusive tools and the best travel affiliate programs, including flights, hotels, car rental, insurance, tours and activities, all in one place.

Join today
350,000 partners already trust us
100+ travel brands
$40M+ total paid since 2011

Aspiring marketers often wonder about the earning potential of affiliate marketing. It depends on many factors such as the niche you choose, the amount of time and effort you can dedicate to promotion, etc. For example, the highest-earning affiliate at Travelpayouts earned $114,611 in April 2021. To speed up progress, make sure to check affiliate marketing mistakes to avoid on start. 

How to Become an Affiliate Marketer

Here are a few simple steps you can take to become an affiliate marketer:

  1. Find a niche. A choice of a niche can make it or break it when building your affiliate business. The right niche is profitable, resonates with your audience, isn’t overly competitive and, most importantly, you feel passionate about. You can use keyword research tools like Ubersuggest, SERPs or SEMrush to see how competitive relevant keywords are.
  2. Join affiliate programs. You need to find brand with the right affiliate products to sell for your audience. The best programs should be relevant for your audience, offer decent commissions, provide support to affiliates, and so on.
  3. Choose a platform for promotion. There are different ways to earn with affiliate marketing: you can create a website, promote on social media, run paid ads, etc. Creating your website is advantageous in many ways, as it helps drive traffic in the long run and builds authority in the niche. 
  4. Create high-quality content. Creating content offers ample opportunities for driving traffic and attracting readers. Some of the most popular content includes blog posts, product reviews, and guides. 
  5. Insert affiliate links. Now that you have content, insert affiliate links and tools where appropriate. Make sure to add calls to action to encourage visitors to click.

5 Creative Ways to Sell Affiliate Products

Most frequently, marketers create content on their website or social networks to attract the audience. We’ve prepared five creative ideas on how to sell affiliate products.

1. Create a Resources Page

Many bloggers create a separate resources page where they share affiliate links together with other helpful sources that may help readers, such as courses, tools, etc.

Here are a few examples of the resource pages from travel blogs that you can use for inspiration:

  • Glo Atanmo from The Blog Abroad shares banners for travel products she recommends:
Resources page of the Blog Abroad
  • Kiki from The Blonde Abroad provides each link with a short description of the service:
The Blonde Abroad resources page
  • Kristin Addis from Be My Travel Muse shares links to the most popular content on her blog, filled in with affiliate links:
Be My Travel Muse resources page

2. Launch an Online Course

Online courses can be the best way to sell affiliate products and generate leads at the same time. You may build a separate section on your website for a course or send it as a series of emails. Either way, make sure to write content that will provide good context for the offers you promote and insert links to brands’ websites.

For example, Amanda Williams from A Dangerous Business travel blog offers two courses for travel bloggers on how to network and build an affiliate marketing strategy.

Courses page on Dangerous Business travel blog

On the Blog Ambitious, the course is presented in the form of a list of blog posts. Users don’t need to sign up, they can access materials just by clicking on them.

Blog Ambitious Course page

You can also create a series of online webinars to connect with your audience in real time like the bloggers behind the Blogging Fast Lane:

Blogging Fast Lane Resources

3. Start a Newsletter

Email marketing is one of the best channels to sell affiliate products. It allows partners to get in touch with audiences to make them feel appreciated, improve brand awareness, generate more leads, and more. 

Here are a few simple steps to launch your newsletter:

  1. Grow a subscriber list. You can capture emails with a popup on your blog, place a subscription form inside articles, encourage users to subscribe on social media, etc. Make sure to add an appropriate call to action to entice subscriptions. 
  2. Segment your audience to provide a personalized approach. 
  3. Choose content for your newsletter.
  4. Use marketing automation tools.
  5. Check your newsletter for technical mistakes
  6. Send the newsletter at the best times when your audience is online. 
  7. Measure your email marketing performance and adjust the campaign accordingly. 

What can you share in the newsletter? You may alternate types of content and include useful posts from your blog, link to interactive content such as webinars, infographics or slides, invite users to online or offline events that you organize, share special deals or discounts, run surveys or contests, and so on.

4. Do a Quiz

Interactive content, like quizzes, work wonders for improving your audience engagement and promoting affiliate products at the same time. You can create a special quiz about one of your brands’ products and include a discount or free trial for it as a gift for those who correctly answer the questions. Travel bloggers may run quizzes about travel destinations and check their audience’s knowledge of geography, culture, etc.

For example, SkillShare offers subscribers to discover their personality traits in the quiz and then recommends classes that will help them achieve their goals.

Skillshare quizz

5. Run a Contest or Giveaway

Contests can be one of the best strategies to sell affiliate products, grow your audience and boost community engagement at the same time. Giveaways are basically the same thing, the difference is that winners are chosen based on their skill level in contests and randomly in giveaways. 

Contests and giveaways should reflect your goals. For instance, if you want to gain followers, ask participants to tag their friends. If you want to increase brand awareness, ask followers to share a photo and use your brand hashtag, and so on.

Here are a few ideas of contests and giveaways you may run on your blog or social media. Ask followers to:

  • Like and/or comment to win
  • Create a photo caption
  • Tag a friend
tag a friend contest example
  • Show off skills
  • Share user-generated content, for example, write a story like in the example below
User-generated content giveaway example on Instagram

Then, choose the winner based on merit for the contest or at random for a giveaway. Be sure to clearly explain the rules, set the deadline and publicly announce the winner so that the contest feels genuine and you can build trust with the audience. 

Contest rules on Instagram example

How to Sell Affiliate Products on My Website

The ideas above help provoke your audience’s interest and encourage them to click. Consider combining different promotional strategies and assess the effectiveness of each campaign afterwards. This will help you understand what works and what doesn’t for your audience so that you can tailor to them more efficiently next time.

Join the Travelpayouts Partnership Platform

Access exclusive tools and the best travel affiliate programs, including flights, hotels, car rental, insurance, tours and activities, all in one place.

Join today
350,000 partners already trust us
100+ travel brands
$40M+ total paid since 2011