What Are Long-Tail Keywords and Why Do You Need Them?
Long-tail keywords are search queries consisting of several words that are often used by visitors to look for detailed information, especially when they are ready to make a purchase, or via voice search.
Long-tail keywords usually have a low search volume in contrast to short-tail keywords, which are usually comprised of one or two words. However, due to being specific, long-tail keywords often have a higher conversion rate.
For example, if you are promoting tours and activities in London, you will most likely try to rank for keywords like “tours in London” or “best tours in London” to drive as much traffic as possible to your website. However, ranking well for those keywords will be pretty competitive in contrast to a long-tail keyword, such as “best food tours in the south of London”, which will draw more relevant visitors and will be easier to rank for, resulting in higher conversions.
For webmasters, low competition is the key benefit of long-tail keywords. However, this is not the only benefit.
A user entering a LT query into a search engine usually has a specific idea of what they are looking for. In many cases, these users are closer to making a purchase then visitors using short queries. Promoting your website or blog with long-tail keywords is low-cost and easy because there is:
- Less effort needed to advance LT queries, as you will not need an in-depth analysis of semantics;
- Low competition, thanks to specific requests;
- Low budget for contextual advertising as, along with good content, LT keywords will sooner or later help your site reach the top;
- Usually, no need to buy links, as internal optimization will be enough;
- Traffic growth, as the more pages the site has, the more entry points for potential customers and users there are. (You will need to create multiple pages with LT keywords.)
Finally, thanks to such keywords, you can fulfill narrow queries from users by offering highly useful content.
How to Find Long-Tail Keywords
There are two main ways to search: (1) using the most searched words on Google and (2) through feature articles and sites.
The first method works via Google Suggest. You begin to enter a request and the system displays possible endings to your search. For a travel-related search, you will see a series of the most searched travel keywords with a low tail. For instance, in the below example, we begin by entering “holiday in…” to see the following options:
You can also use the tips from Related Search at the bottom of the search page for more highly targeted top travel keywords.
The third feature of the Google search engine is “how to” questions and similar options. For example, if you ask the system how to travel cheaply, you will be presented with similar questions in the “People also search for” section. You can use these suggestions in their entirety or generate LT keywords based on them:
The next option for finding the best keywords is to use ideas from question-answer sites or thematic sites. In the first case, go to the selected QA site (for example: Quora) and enter the required keywords for travel and tourism, such as “last minute vacation”. View similar questions on the topic, which will be your LT queries.
The next option is to read various topic-based articles (especially travel guides) and search for the most used travel keywords. This will give you an idea what keywords you need to use if you want to rank high on search results for the same topic. Make sure to note as many gaps as possible in the content so you can create an even better version.
The essence of the above methods is to give users the answers to specific questions that may interest them. If, after reading the article, you still have reasonable questions, then you can safely write your article under such a request. If your blog is useful, you can attract more traffic and money. Thus, one of the ways to earn money from website traffic can be solved.
Discovering Long-Tail Travel Keywords for Your Blog
So, how can you find the best travel keywords for your blog? First, you need to consider your blog’s niche, audience, the search intent that may lead users to your posts, and so on. To learn more about search intent, watch this video from Travelpayouts Academy.
Start with your blog’s niche and topic. For example, let’s say your blog focuses on luxury travel to tropical destinations. Writing about general travel topics, such as “how to pack for a trip” or “the top 10 tourist attractions in Europe” may not draw readers with an intent to purchase. However, by narrowing your niche and focusing on specific topics related to luxury travel to tropical destinations, you can attract readers who are more likely to be interested in your content and who may potentially become customers.
Using long-tail travel keywords can also be effective when it comes to attracting users that are interested in your narrow topic. For instance, instead of using a broad keyword like “tropical vacations”, you could use long-tail keywords like “luxury beach resorts in the Caribbean” or “best time to visit Hawaii for whale watching”. Both of these keywords are more specific and target a smaller, more niche audience, but they are also more likely to attract readers with an intent to purchase, who are interested in the exact topic you’re writing about. By using these kinds of targeted keywords, you can build authority in your niche and grow an engaged and loyal community of readers.
Analyze your audience as well. Let’s say you have a travel blog that focuses on adventure travel for young adults. Using tools such as Google Analytics, you can check which keywords your audience uses to discover your posts. For example, you might find that most of your audience is searching for “backpacking in Southeast Asia” or “adventure travel for solo travelers”. By optimizing your corresponding posts with these keywords, you can make them even more discoverable to your audience.
Google Analytics will also help you understand your audience’s demographics, interests, and behaviors so you can tailor content to them by using the appropriate keywords.
Top 100 Most Frequently Searched Long-Tail Travel Keywords in the UK and USA
To make it easier for you to start using LT queries, we have provided a list of most frequently searched travel keywords in the UK and USA. Based on these terms, you can generate your own keywords and further develop your blog.
- low cost flights from london to lname
- direct flights to las vegas from manchester
- direct flights to seville from manchester or liverpool
- is it cheaper to book flights online or with a travel agent
- cheap flights – book cheap flights to europe with ryanair
- london air fare ,london airfare ,flight to london ,london flights ,flights to london
- how can i get super cheap flights
- flights from isle of man to manchester
- cheap flights to dar-es-salaam
- cheap flights to los angeles from london
- can you cancel ryanair flights within 24 hours
- do i need a passport for internal uk flights
- pia flights from islamabad to manchester today
- flights to the isle of man from liverpool
- cheap flights to harare from london heathrow
- flights from isle of man to london
- flights from new york to las vegas
- how to get cheap flights to orlando
- cheap flights from london to new york
- cheap flights and hotels to new york
- direct flights to new york from birmingham
- flights and hotels to new york city
- first choice discount code 2022 holidays
- last minute dog friendly caravan holidays
- tui holidays to puerto de la cruz
- singles holidays uk for over 50’s
- how many holidays do you accrue a month
- last minute villa holidays with flights
- cheap caravan holidays uk last minute
- can i book jet2 holidays by phone
- cheap holidays in august all inclusive
- travel republic holidays puerto del carmen
- shearings coach holidays pick up points
- last minute coach holidays in england
- things to do in summer holidays
- all inclusive coach holidays to spain
- last minute holidays from bristol to anywhere
- where is best for all inclusive holidays
- cheap holidays in august in uk
- when can you book 2022 holidays
- package holidays to jersey by air
- how much is a 1 day travel card
- is it safe to travel to turkey
- is it safe to travel to egypt
- can you travel with a passport that expires in 2 months
- how much is a day travel card
- which is the best travel insurance company
- best prepaid travel card for europe
- frequently asked questions about time travel
- who can travel to usa without visa
- travel insurance for pre existing medical conditions
- can i travel if my passport expires in 3 months
- who are the best travel insurance companies
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- is it safe to travel to cyprus
- how long do i need on my passport to travel to spain
- best vacations for single guys to get laid
- best family vacations in the united states
- cheap all inclusive vacations from new york
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- cheap all inclusive vacations for family of 5
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- best deals on all inclusive caribbean vacations
- best beaches on the east coast for family vacations
- how to spend time in summer vacations
- who has the cheapest all inclusive vacations
- best vacations for single men over 40
- best beach vacations in august/september
- insight vacations best of spain and portugal
- best time to buy all inclusive vacations
- cheap all inclusive vacations for one person
- best places for family vacations in florida
How to Find Long-Tail Keywords for Your Blog
Promotion using LT queries is a great way to entice customers, who are ready to make a purchase or share useful information, to your site. You can choose from the most frequently searched LT travel keywords using search engines and feature articles.
Most importantly, remember that the audience is looking for useful information. Your goal is to provide users with comprehensive data on the chosen topic when creating and monetizing a travel website. LT keywords will help cater to the needs of the audience and highlight which topics should be disclosed in the article.